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Audience Rewards Partners with Wicked to launch the first show loyalty program

Audience Rewards Partners with Wicked to launch the first show loyalty program

APR 10, 2017

Introducing Wicked Rewards, the first show-driven extension of the popular Audience Rewards platform. Wicked Rewards offers fans the opportunity to earn and redeem ShowPoints in wickedly wonderful ways.

Audience Rewards has chosen to partner with Wicked to launch Wicked Rewards, its first-ever loyalty program for a specific Broadway show. Audience Rewards is the official rewards program of Broadway, similar to a frequent flyer program but for theater. Members earn points for buying tickets to Broadway shows and redeem them for free tickets, merchandise, and experiences. And now, through the Wicked Rewards extension, fans of Wicked can engage with the Broadway production and unlock access to rewards that they can’t find anywhere else.

When Wicked opened on Broadway on October 30, 2003, it instantly connected with audiences and critics alike. Since that time, Wicked has been embraced around the world. It has been celebrated in each country it has played in because it tells a universal story that resonates with audience members. The show has built a strong following and, in an effort to recognize and reward those fans, this program offers them opportunities to earn and redeem Audience Rewards ShowPoints in a uniquely Wicked environment. 

Through the Wicked Rewards site, a member can earn points daily by demonstrating Wicked trivia knowledge, or redeem points for Wicked merchandise currently not available through Audience Rewards. Members can also redeem points for exclusive behind-the-scenes Wicked experiences on Broadway. The Audience Rewards platform is tied to the Broadway production, but any fan of Wicked can join, earn, and redeem points. 

Charles Flateman, CEO of Audience Rewards, shared his excitement about this venture: “Audience Rewards is thrilled to collaborate with Wicked on the new Wicked Rewards program. The show is beloved by so many fans, and now they can engage with Wicked in new ways. Several Wicked Rewards members have already redeemed points for VIP experiences that aren’t available anywhere else. We look forward to continuing to enhance this first-of-its-kind platform.”

Click here to visit Wicked Rewards and enter to win two free tickets to the show.

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