In May, a new Broadway-related platform will be joining the ranks of available streaming services. Broadway On Demand, the all-new membership-based streaming service will offer an extensive and wide-ranging library of video-on-demand content, exclusive live stream events, interactive platforms, and educational resources.
Broadway on Demand will premiere with an inaugural content series, “30 Days of Opening Nights,” which will kick off with a live stream concert event. The event will take place in Hollywood’s Bourbon Room and will employ strict social distancing protocols. The concert will raise funds to benefit performers, playwrights, composers, musicians, and stagehands who have been affected by the COVID-19 pandemic. The event will be free to view, as part of Broadway On Demand’s Free Membership.
Broadway On Demand will be a virtual performing arts complex with a variety of programming options. In addition to live-recorded Broadway shows for on-demand viewing, Broadway On Demand will partner with individual artists, concert series, performance venues, and producing entities around the world to offer an array of archived and live streaming events, including exclusive performances to backstage access to interactive masterclasses, and much more. Approved middle school, high school, and college productions will have the opportunity to stream performances to their audiences via this platform.
In addition to its selection of free content, for a small monthly fee, a Premium Subscription will offer access to a special selection of premium content, including archival materials and the bulk of live streams. A handful of special events will be “ticketed” using a pay-per-view model, with discounts offered to Premium Subscribers.
Sean Cercone, Broadway On Demand President and CEO, said, “Broadway is a giant global brand, and its impact extends far beyond a few blocks in midtown Manhattan. Even before our current crisis, we’ve long dreamt of building a platform that would truly fulfill Broadway’s long-held promise of being the ‘longest street in the world.’ This platform is our way of breaking down geographical and economic barriers so that the entire world can partake in all the wonders that Broadway has to offer.”
Additional information, including the live concert launch event broadcast schedule, the line-up of talent and the complete programming schedule for “30 Days of Opening Nights,” will be announced shortly.