Broadway Direct brings its readers the best of Broadway and theatre from around the country. With an inside view of the theatrical industry, and as a service of Nederlander Producing Company of America, Broadway Direct features interviews with theatre’s leading talents, sights and sounds from on stage and beyond, and is a connection to the latest happenings from touring productions across the U.S.
What the Nederlander Marketing Group Does
The Nederlander Marketing Group is a coalition of senior executives working across America for The Nederlander Organization who have partnered in the development, design and implementation of Broadway Direct®, the industry’s first national direct-to-consumer feature news source. This talented team consists of experienced professionals in theatrical advertising, promotion, media relations, social networking, ticket sales and patron services. BroadwayDirect.com® has been created to help Broadway’s national audience stay up to date on the people, productions and places that contribute to Broadway’s world-wide popularity.
Three Generations of Theatres: The Nederlander Organization, Inc.
The Nederlander Organization is a company prominent for three generations in the ownership of theatres and producing of distinguished theatrical and concert presentations. Founded in 1912 when David T. Nederlander purchased a 99-year lease on the old Detroit Opera House, the company has become one of the largest and most experienced managers of legitimate venues and entertainment properties in America.
Under the leadership of Chairman, James M. Nederlander, and President, James L. Nederlander, the Nederlander have built a national network of theatres including nine Broadway venues in New York: the Brooks Atkinson, Gershwin, Lunt-Fontanne, Marquis, Minskoff, Nederlander, Palace, Richard Rodgers, and Neil Simon Theatres. Outside of New York, their venues include: The Bank of America Theatre, Ford Center/Oriental, Auditorium, Cadillac Palace and The Broadway Playhouse (Chicago); The Durham Performing Arts Center (Durham, NC), The Pantages and Greek Theatres (Los Angeles, CA); The Broadway Series at the Civic and Balboa Theatres (San Diego, CA); TCC Music Hall (Tucson, AZ); North Charleston Performing Arts Center (North Charleston, SC); The Grove (Anaheim, CA); The San Jose Center for the Performing Arts (San Jose, CA); and the Aldwych, Adelphi and Dominion Theatres (London, England).