Become a Broadway Direct Ambassador

Are you passionate about exploring NYC and sharing exciting experiences with your audience? Do your followers look to you for inspiration for a night out with friends and family? Apply to become a Broadway Direct Ambassador to unlock access to the hottest tickets on Broadway. #BroadwayDirectPartner

How does the Broadway Direct Ambassador Program work?

Ambassadors: Apply Now, Around the Clock, See a Show, Share the Love


Ambassador Qualifications:

  • Loves experiences and creating content
  • 3,000+ followers on TikTok or Instagram
  • 18 years or older
  • Based in the United States (with a preference for applicants residing in or around New York City or those who periodically travel to NYC)

Program Perks:

  • Tickets to Broadway shows for you and a +1
  • Affiliate commissions 
  • Occasional ticket giveaways for your followers
  • Opportunity for your content to be featured on Broadway Direct’s social channels.
  • VIP access to Broadway show pre-sales and promotions

What Our Partners Are Saying

“Seeing a Broadway show was on my bucket list for this year, and I’m thrilled to have achieved that dream thanks to Broadway Direct’s ambassador program! This amazing program is a fantastic resource for influencers of all follower sizes, allowing us to experience the magic of Broadway while creating the exciting content our audiences love.” Chantilly Waryck, @chantillysongsAs an influencer, gaining access to diverse experiences such as Broadway shows allows us to create unforgettable content for our audience while introducing a broader demographic to the wonders of Broadway. Bringing my friend to her favorite Broadway production was made possible through initiatives like the Broadway Direct Ambassador Program! It’s a win win for everyone!“ Chizi Duru, @chiziduru"Broadway shows are filled with beauty and excitement so allowing a new audience to unlock that is special thanks to the Broadway Direct Ambassador Program! The program will also help shine light on all the hard work that goes into these productions. I'm excited for more people to share their experience!" Katie Romero, @thekatieromero“I’ve always admired Broadway from afar, singing along to cast albums in front of my mirror. But actual show tickets were out of reach for me until joining Broadway Direct’s Ambassador Program. Now I get the opportunity to experience the Broadway shows I've been dreaming about and share my love for Broadway with my audience!” Shiloh Frederick, @shilohinthecity


How do I apply?

Click the ‘Apply Now’ button above and submit your application to be considered.

What makes a great applicant?

We’re looking for TikTok and Instagram influencers passionate about exploring NYC, indulging in new experiences, and embracing the excitement of shows, performances, and events.

What does it mean to be a Broadway Direct ambassador? 

Broadway Direct is looking to work with influencers on an ongoing basis, giving you insider access to the latest Broadway has to offer and make the theatre-going experience the best it can be. 

What makes this ambassador program different from others?

Broadway Direct is launching this ambassador program to support Broadway shows with influencers of all follower sizes. It is designed to be a central source to unlock access to the hottest tickets on Broadway. We encourage influencers to apply to the new ambassador program to get Broadway tickets themselves. 

How long will I be a part of the ambassador program?

As the program is ongoing, you will have the chance to receive tickets for 12 months, pending you have an active social media presence. Ambassadors will be reviewed on a yearly basis.

Is this a paid partnership?

Influencers who apply for the program will be gifted tickets with the ability to earn affiliate commissions should they decide to share on social media. While there are no guarantees, you may receive paid opportunities as an ongoing partner to Broadway Direct.

Are agents or managers able to submit the application for their talent via email?

Applications should be submitted personally by talent, rather than having applications on their behalf. We cannot accept any application responses via email. Applications must be completed and submitted on the website to be considered. 

How long does the application take to complete?

The application only takes 5-10 minutes to complete.

When will I hear back?

We review all applications thoroughly on a rolling basis. You’ll receive an email confirmation once your application has been reviewed, letting you know if you have been approved. 

Am I eligible to apply for the program?

To apply, you must be 18 or older, reside in the United States, and have at least 3,000 followers on TikTok or Instagram.

Can I apply for the program if I am based in Canada? 

Applicants must be legal residents of the United States.

How many times can I apply?

Limit one (1) Application per person per year. 

Do I get to choose the show(s) I will go to?

Ambassadors are matched with shows based on available inventory and audience fit. Broadway Direct considers preferences with every match.

For any questions, please contact us at [email protected].