Broadway Direct Group Sales
Broadway Direct Group Sales is your Broadway concierge for groups. From securing the best seats to arranging in-theatre experiences and pre-paid drink/snack vouchers, we make planning effortless—so your group enjoys an unforgettable night on Broadway.
Buying Your Broadway Group Tickets
Discover the Perfect Show
Browse current productions and select your preferred show(s). Not sure what’s best for your group? Our team will recommend the right fit based on your performance date, group size, and budget.
Submit Your Inquiry
Complete our quick request form for any show. A dedicated Group Sales team member will follow up to confirm details, check availability, and guide you through the next steps—start to finish.
Contact UsWe Handle the Details
Within 1–3 business days, your Coordinator will confirm availability, seating options, and pricing—and help you enhance the experience with pre-paid drink and snack vouchers and special group touches.
Why book Group Tickets with Broadway Direct?
- One trusted partner for group theatre in New York: Broadway and Off-Broadway access, with discounted group pricing available for many performances.
- Concierge-level support from Broadway experts: we’ll help you choose the right show, secure the best options, and guide you from request to curtain call.
- Elevated in-theatre experiences (Nederlander theatres): private pre show receptions and special events with on-site catering.
- Seamless add-ons (Nederlander theatres): pre-paid drink and snack vouchers for a smoother, more enjoyable night out.
Best Broadway Shows for Groups
The Lion King
The Lion King
Ticket minimum of 10+
Recommended for ages 6+
On sale through January 2027
Aladdin
Ticket minimum of 10+
Recommended for ages 6+
On sale through January 2027
Hamilton
Ticket minimum of 10+
Recommended for ages 10+
On sale through January 2027
& Juliet
Ticket minimum of 10+
Recommended for ages 8+
On sale through May 2027
The Lion King
Ticket minimum of 10+
Recommended for ages 6+
On sale through January 2027
MJ
Ticket minimum of 10+
Recommended for ages 8+
On sale through January 2027
Wicked
Ticket minimum of 10+
Recommended for ages 8+
On sale through July 2027
Reach out for group sales
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Broadway for Education Groups
Broadway for Corporate Groups
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What to Know Before You Go
Theatre Etiquette: The Dos and Don’ts of Attending a Broadway Show
What behavior is right and what behavior is wrong when seeing a live piece of theater? For many, theater is a longstanding tradition where certain rules are followed and certain courtesies are expected. For others, attending a live production may be new territory and they will rightfully wonder what is expected. Most theatre etiquette is…
Group Accessibility
Broadway Direct is committed to making the magic of Broadway accessible to everyone in your group. If you have guests with specific access needs, please let us know when you place your group order. Our team can accommodate accessible seating requests within your group to ensure a comfortable and enjoyable experience.
For any questions about group accessibility or to book your tickets, you can contact the Broadway Direct group sales team below.
Frequently Asked Questions
Group minimums vary by show. Most productions start at 10 tickets. For the most accurate minimum, please check the individual show page.
It’s simple: select your show, click “Book a Group,” and complete the short request form. A Broadway Direct Group Sales Agent will follow up within one business day to confirm details, check availability, and guide you through next steps. Prefer to speak with someone? Call us at 212-840-3890. Here you can browse current and upcoming shows for groups.
Group seating can be available in a range of sections throughout the theatre, including premium locations when offered. We can also accommodate accessible seating requests within your group—just let us know your needs when submitting your request so we can plan accordingly.
Groups will be given one week for each month of advance reservation to pay in full. (e.g. an order placed on May 1st for July 1st is an advance booking of two months, and therefore must be paid within two weeks of order confirmation). Payment due dates subject to change at the sole discretion of the box office.
Group ticket purchases are final sale once payment is received, and we’re unable to offer refunds or exchanges. Please review your order details carefully before confirming—show title, performance date/time, ticket quantity, and seating section. Some productions may offer ‘past dating’ when available. If you have questions at any point, your agent is here to help.
How did you find your group experience? Let us know!