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New Amsterdam Theatre

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Ticket Information

Box Office Hours
Monday–Friday: 9:00 AM-8:00 PM
Saturday: 10:00 AM-8:00 PM
Sunday: 10:00 AM-6:30 PM

Tickets
Purchase Aladdin tickets online, at the theatre box office, or by phone at 866-870-2717.

Group Tickets (20+)
Book online or call 800-714-8452.


Location


About This Theatre

The New Amsterdam Theatre was built in 1903 by producers A.L. Erlanger and Marcus Klaw and was designed by architects Herts and Tallent. With 1,702 seats, it was the largest theatre on Broadway at the time of its completion. In the 1930s, the theatre closed as a result of the Great Depression and was soon after converted to a movie house.

The building was purchased by the Shubert Organization in 1982 but remained in disrepair until the City and State of New York won the property in a court ruling. Under a new 99-year lease, Disney reopened the theatre in 1997. Along with the Lyceum Theatre, the New Amsterdam Theatre is the oldest theatre on Broadway.

Aladdin is currently playing at the New Amsterdam Theatre.

The New Amsterdam has 1,747 seats and is Disney Theatrical Group‘s only Broadway theatre.

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Policies

Dress Code
There is no dress code at the theatre. For all performances, attire should be comfortable and appropriate for the occasion. The theatre is air-conditioned throughout the year.

Children
Aladdin is a full-length Broadway musical running 2 hours and 30 minutes. Aladdin is intended for ages 8 and older and is not recommended for anyone younger than 4. If you have already purchased a ticket for a child under 4, please contact Disney Theatrical Guest Services. Everyone, regardless of age, must have a ticket.

Late Seating
Latecomers will be seated at the discretion of management.


Amenities

Concessions
Drinks and snacks are available for purchase.

Restrooms
Restrooms are available on each level of the theatre.

Cloakroom
This theatre provides a coat check.

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Accessible Seating

Specially priced tickets are available for wheelchair users. As a courtesy, patrons who use a wheelchair are permitted to purchase one additional ticket for his or her companion. Wheelchair seating and companion seats are sold on a first-come, first-served basis at the theatre Box Office or by calling 212-282-2900. Please be sure to inform the Box Office representative of your seating needs when purchasing tickets.


Wheelchair-Accessible Restroom

The New Amsterdam Theatre is equipped with one wheelchair-accessible restroom on the Orchestra level (house left), as well as wide stalls in the male and female restrooms on the Mezzanine level. A separate wheelchair-accessible restroom is also available on the Mezzanine and Balcony levels.


Seat Accessibility

There are designated wheelchair and companion seating in the rear of the Orchestra and Mezzanine sections. These locations are the ONLY ones that do not involve steps.


Policy on Guide Dogs and Service Animals

Although animals are not permitted in the theatre, an exception is made for guide dogs and service animals. Please inform your ticket sales representative if any accommodations are required.


Assisted-Listening Devices

Assistive Listening Devices
Headsets for sound augmentation are available at the theatre. For guests with Tele Coil, T-Coil Loops are available.

Audio Description Devices
D-Scriptive is a state-of-the-art, wireless aid for the visually impaired guest that provides pre-recorded audio description to the individual receivers concurrent with the live performance. Devices are available to guests upon arrival at the theater. Please ask an usher or house manager for assistance. If planning for a group, please contact us at 800-439-9000 to pre-reserve.

Caption Devices
I-Caption is a state-of-the-art wireless visual aid that provides verbatim closed captions in real time. This fully automated system displays dialogue, lyrics, and sound effects on a handheld display, assisting hearing-impaired guests to better understand the plot of the performance. Devices are available to guests upon arrival at the theatre. Please ask an usher or house manager for assistance. If planning for a group, please contact us at 800-439-9000 to pre-reserve.

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New Amsterdam Theatre HistoryLocated in the heart of Times Square in New York City, the New Amsterdam Theatre boasts a rich history and singular architecture. Nicknamed “The House Beautiful” for its art nouveau style, the New Amsterdam was built in 1903 by Abraham Lincoln Erlanger and Marcus Klaw and designed by architects Herts and Tallant, who produced designs for many of New York’s theatres.

The building consists of 11 stories and once contained two theatres, including one on the roof that was initially called Aerial Gardens. After Florenz Ziegfeld began producing his Follies at the New Amsterdam, that space became known as Dance de Follies, then later the Dresden Theatre and the Frolic Theatre. Now the space has been renovated as offices for Disney Theatricals.

The New Amsterdam opened with a production of Shakespeare’s A Midsummer Night’s Dream. From 1913 to 1936, the theatre hosted the Ziegfeld Follies, which gave birth to many famous stars, including Lillian Lorraine, Marilyn Miller, Fanny Brice, Louise Brooks, W.C. Fields, Will Rogers, Eddie Cantor, Marion Davies, and Olive Thomas, whose ghost is rumored to still haunt the theatre despite the fact that she died in France.

The 1930s saw several still well-known musicals making their debuts here. Among them: Fred and Adele Astaire, Frank Morgan, and Tilly Losch in the immortal revue The Band Wagon (songs included “Dancing in the Dark” and “High and Low”); Irving Berlin and Moss Hart’s Face the Music; and Roberta, which introduced “Smoke Gets in Your Eyes” to the world. Shortly after, torch singer Libby Holman made a comeback with Revenge With Music.

The Great Depression soon took a toll on the theater business and caused the New Amsterdam to reopen as a movie theatre in 1937, screening classic movies for many years following — but, unlike so many other Broadway theatres did, it never housed burlesque.

In 1993, as part of the 42nd Street Development Project, the Walt Disney Company completed an unprecedented renovation and overhaul of the landmark building, which became the home for Disney Theatrical Productions. The official reopening of the New Amsterdam Theatre was on April 2, 1997, with a limited engagement of a concert version of King David followed by the world premiere of the Disney film Hercules. Then Disney’s stage version of The Lion King opened November 13, 1997, and became an instant sensation, running here before moving to the Minskoff in 2006 to make way for Disney and Cameron Mackintosh’s stage production of Mary Poppins. The acquisition of the New Amsterdam Theatre by the Walt Disney Company not only returned theatergoers to this historic New York City landmark, but it became a turning point in the rejuvenation of Times Square, the hub of the world’s entertainment industry. Its beauty and splendor are sure to awe theater audiences for years to come. 

Used with permission by Playbill, Inc. Playbill is a registered trademark.

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