In honor of Women’s History Month, we are spotlighting women who are working on one of the musicals opening on Broadway this spring season. Women have long been a part of the fabric of Broadway, yet the push for gender equity and parity continues. Meet the women who are adding their own threads as they keep Broadway running behind the scenes.
Sarafina Bush’s life in the theater has been ordained since birth, starting with her parents naming her after the 1988 musical Sarafina! And since her phase of listening to British rock in high school, Bush has been unknowingly preparing to design the costumes for The Who’s Tommy, a destiny she’s fulfilling this spring.
The Who is regarded as one of the most influential bands of the 1960s and 1970s, selling more than 100 million albums since the English rock band first formed. In 1969, they released Tommy, which included now-beloved songs such as “Pinball Wizard” and “I’m Free.” Conceived and primarily written by band member Peter Townshend, Tommy became the band’s breakthrough album and received dozens of accolades.
Considered the first use of the term rock opera, the album’s story follows a fictional character named Tommy Walker, who experiences several extremely traumatic events as a child, leaving him seemingly unable to speak, hear, or see. As he grows up, his virtuosic talent with a pinball machine launches him into a life as a celebrity savior.
Two decades after the original album was released, Townshend teamed up with Tony Award–winning director Des McAnuff to transform the concept album into a stage musical. The Who’s Tommy, starring Michael Cerveris in the titular role, opened at Broadway’s St. James Theatre in 1993. It would go on to earn 10 Tony Award nominations and win five, including McAnuff’s direction and Townshend’s score.
Now, a reimagined The Who’s Tommy is back on Broadway for its 30th anniversary revival, opening March 28 at the Nederlander Theatre. The rock musical is once again directed by McAnuff and stars Ali Louis Bourzgui in the title role. Bush, as the lead costume designer, takes on communicating the musical’s story and setting through fashion.
As with all of her projects, the initial step in Bush’s process for designing The Who’s Tommy was reading the script — “Text is always the first thing for me” — and then listening through The Who’s original album as well as the 1993 cast recording. Coupling her knowledge of the 1960s British rock scene with her extensive dramaturgical research helped inspire Bush’s designs from topline vision to the smaller details.
“Post–World War II youth culture was really invested in the unexpected and breaking the status quo,” says Bush. “When you’re looking at a show that’s based on an existing musician or band, the aesthetic needs to reflect the vibe of the music. London’s counterculture and rock music showed young people rebelling against conservatism.”
One moment that illustrates this notion is the adult Tommy during his pinball wizard fame. Bush saw the silhouette of a regular blazer with the lapels turned up (rather than lying flat as intended) repeatedly in her research, which inspired the bright yellow blazer that Tommy wears during Act Two.
Though the story’s timeline typically spans from World War II to the 1960s, in this production, Tommy’s time as a celebrity stretches into an unspecified future, which gave Bush lots of freedom to imagine what she wanted her version of the future to look like. During her research phase, Bush dove into the artistic movement of retrofuturism. The style centers on the past’s vision of what the future would look like, and inspired art across all disciplines — think the 1962 animated sitcom The Jetsons. For Bush, the style seamlessly tied the musical’s time periods together.
“It was very exciting and overwhelming trying to figure out just the right note, because with futurism, there are so many different flavors and interpretations,” says Bush. “Yes, it’s a period piece, but it’s also speaking to right now and to the future. The ensemble’s base costumes are based in that [retrofuturism] aesthetic with a contemporary lean, and the whole show really is through that lens.”
Bush also had another key resource in shaping her vision: McAnuff, who offered his prior experience with the show to offer clarity on some of the more abstract moments in the story. But Bush notes that McAnuff wanted to approach the revival with new, fresh ideas. During their earliest conversations, McAnuff, Bush, and her fellow designers discussed the concept of using color to symbolize certain characters and Tommy’s various traumas.
“When we were in development, we talked about how color would function in this production. For the costumes, we keep the world grayscale until Tommy’s first trauma, and that’s when we get our first burst of color. Des calls it ‘trauma yellow,’ and you start to see it in all the design disciplines—costumes, lighting, and props.”
The color theory also extended to the character Cousin Kevin, who starts off as Tommy’s bully and then becomes one of Tommy’s biggest protectors. Bush and McAnuff went back and forth between red and orange, settling on orange since it was adjacent to Tommy’s yellow, communicating the through line of Cousin Kevin’s character arc.
“The thing I love about costume design and clothing is how it intersects with and represents our identities. Identity is so important in the world and in the work that I do. For me, I am a Black woman costume designer, and that informs so much both my approach, my process, and my lens. It’s exciting to be in rooms that previously didn’t have people who looked like me in them.”
Having Bush’s perspective as a Black woman in Broadway costume design is crucial as the industry continues to expand its understanding of diversity onstage and beyond the wings. Her Tony Award nomination for the 2022 revival for colored girls who have considered suicide/when the rainbow is enuf made Bush the fourth Black woman to receive a nomination for costume design since 1947. Two of her fellow nominees, Toni-Leslie James and Dede Ayite, are Black women who inspire her, as well as for colored girls’ Tony-nominated director-choreographer Camille A. Brown, and Ruth Carter, who made history twice as the first Black person to be nominated for — and then win — an Oscar for Best Costume Design, 25 years apart.
“I feel very lucky to have worked with so many [women theatermakers],” says Bush. “Our lighting designer [for The Who’s Tommy, Amanda Zieve] is a phenomenal young woman designer. To have her on the team, and other women, other young women, other Black creatives, where we can recognize and cheer each other on is amazing.”
Bush is certainly making her own mark, as she has been lead costume designer for three musicals this season alone. In addition to The Who’s Tommy, she designed costumes for How to Dance in Ohio, which opened in the fall, and The Outsiders, which opens just two weeks after The Who’s Tommy. With a Broadway résumé that boasts 10 credits since 2018, it would seem that costume design was always Bush’s plan. However, as a student at Adelphi University, she majored in French and minored in dance.
“[Discovering my love for costume design] was an accident from enjoying the costume class I took, but now looking back, in hindsight, the foundation was already there because costume design combines a lot of the things I enjoy in the world — sociology, anthropology, psychology — all of that combined into a visual medium. I have always loved clothing and fashion.”
Designing three musicals that open within months of each other has kept Bush with a packed schedule and fueled by caffeine. Even with the busy schedule and the challenges that come along the way, Bush is in awe as she reflects on her career thus far.
“Surreal is the first word that comes to mind,” says Bush. “I’m not just a Black woman, but I’m also earlier on in my career. It’s difficult — this is not an easy job, but in those moments, I think back to Sarafina from college who had absolutely no inkling that this was a possibility. It’s exciting.”
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Information Collected By/Shared With Third Parties
Other than as provided in this Privacy Policy, we do not share your personal information with third parties.
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When necessary. We may also release personal information when we believe, in good faith, that such release is reasonably necessary to protect the rights, property or safety of Ourselves, Our clients, Our users, or others. We may disclose personal information about you to law enforcement, other government officials, or other third parties, as We, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringement, or other activity that is illegal or may expose Us to legal liability.
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Co-Branded Pages
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Transactions With Third Party E-commerce Partners, Vendors and Advertisers
When you provide personal information to one of Our Site’s third party e-commerce partners, vendors or advertisers (i.e. Ticketmaster.com, Telecharge.com), this transaction will occur in connection with the site of the e-commerce partner, vendor or advertiser, not on the Site, and, as such, the personal information you provide is collected pursuant to and controlled by the privacy policy of such e-commerce partner, vendor or advertiser. Broadway Direct is not responsible for such parties’ privacy policies and We encourage you to familiarize yourself with the applicable privacy policy of the e-commerce site with which you transact business or to contact the operator of such site for more information.
Delivery of Advertising and Other Content
In addition to ads and content that We may serve you directly, We use third-party advertising companies and marketing services companies to serve ads and other content when you visit Broadway Direct and elsewhere on the internet and in other media. Both We and these companies may use information about your visits to Broadway Direct and elsewhere to serve ads and other content to you. In the course of doing so, a unique third-party cookie may be placed or recognized on your browser by such companies. In addition, We and these companies may use Web beacons to help manage Our online advertising and content. These Web beacons enable Us and the third-party companies to recognize a browser’s cookie when a browser visits this Site and to learn which banner ads bring users to our website and to serve you ads that you may find of interest elsewhere on the internet and in other media. Both Broadway Direct and these companies may use information obtained from your visits to Broadway Direct or other websites, and information received from you offline in order to provide advertisements about goods and services and other content of interest to you across the internet and in other media. If you would like more information about this practice and to know your choices about not having this information used in this manner by Our third party advertising companies, please visit http://www.networkadvertising.org/optout_nonppii.asp and/or www.aboutads.info/choices. European users may opt out of receiving targeted advertising by visiting http://www.youronlinechoices.eu/. In addition, we may provide PII and Anonymous Information to marketing services companies. This may include information we received from you offline or online. These companies may combine information we provide (including PII and Anonymous Information) with personal and anonymous information they may have about you, using cookies they place or that We place on their behalf, as described in the section regarding “Cookies and Tracking Tags”. We require these companies to delete the PII we provide them. These companies may use the resulting non-personal information and such cookies for their own marketing purposes, and they may provide the same to their customers for their customer’s marketing purposes. Some of Our emails may contain tags that allow Us and Our advertisers and other partners to determine the types of content that may be of interest to you. Those tags may contain PII and may be shared with others to the same extent indicated in the section regarding “Cookies and Tracking Tags”. Those tags may not be deleted but you can opt out of receiving the emails.
Use of This Site by Children
The Site is not directed to individuals under the age of thirteen (13), and We request that such individuals do not provide personal information through the Site. If a parent or guardian becomes aware that his or her child has provided Us with PII without the parent or guardian’s consent by, for example, misrepresenting his or her age, that parent or guardian should contact us at [email protected]. If Broadway Direct determines that it has collected personal information of children under the age of 13, Broadway Direct will immediately delete such information and any accounts believed to be held by children under 13. In addition, we may not collect or process information from a citizen of an EU member state under the age of sixteen (16) without such person’s parental consent. If you are a citizen of an EU member state under the age of 16, please tell your parents that you are using the Site and have your parents email Us at [email protected] so that We may delete any information We may have collected about you.
California Visitors
California Civil Code § 1798.83 permits California residents to request information about whether we have disclosed personal information to any third parties for the third parties’ direct marketing purposes. California residents have the right to request in writing: (a) a list of the categories of Personal Information, such as name, email address and mailing address and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names and addresses of all such third parties. To make a request, please contact Us at the following email address: [email protected].
EU Visitors
If you are located within the European Union, you should be aware that your personal information will be transferred to the United States, the laws of which may be deemed by the European Union to have inadequate data protection. If you are located in a country outside the United States and voluntarily submit personal information to Us, you thereby consent to the general use of such information as provided in this privacy policy and to the transfer of that information to, and/or storage of that information in, the United States. We transfer Personal Information from the European Economic Area and Switzerland to the USA and other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. Personal Information of EU residents will be transferred in compliance with the requirements of the General Data Protection Regulation (“GDPR”).
Rights of EU Data Subjects
If you are a resident of the European Union, under the GDPR, European Union residents, as data subjects, have the following rights:
Right to access – This right allows individuals to obtain confirmation as to whether or not personal information concerning him or her is being processed and provide access to such personal information. It also allows individuals to request details of the processing of his or her personal information, including, without limitation, categories of recipients to whom the personal information have been or will be disclosed and purposes of processing.
Right to rectify – This right allows individuals to rectify any inaccurate personal information about him or her.
Right to restrict processing – This right allows individuals to block or suppress processing of personal data under certain circumstances.
Right to be forgotten – This right is also known as the “right to erasure”. It is an individual’s right to have personal data erased or to prevent processing in specific circumstances.
Right of data portability – This right allows individuals to move, copy or transfer personal data from one place to another in a secure manner without interrupting the integrity and usability of the information.
Right to object to processing – This right allows individuals to object to certain types of processing, including direct marketing, profiling and providing for purposes of scientific or historical research and statistics.
An EU resident has the right to access his or her personal data that We hold and to ask that their personal data be corrected or erased and to port their data. An EU resident may also have the right to object to, or request that We restrict certain processing or to withdraw consent previously provided. If you would like to exercise your rights under the GDPR, please contact us at [email protected]. If you are an EU resident and have a concern about our processing of your personal data that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. For contact details of your relevant local Data Protection Authority, please see http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080
Security of Your Personal Information
Broadway Direct employs reasonable security measures consistent with standard industry practice, for personal information collected through this Site, including physical, electronic and operational measures to maintain security and prevent unauthorized access. While Broadway Direct takes all appropriate steps to safeguard personal information under Our control, unfortunately, no data transmission over the Internet or method of storing data can be guaranteed to be 100% secure. As such, We cannot guarantee that personal information supplied by users will not be accessed on Our servers, or intercepted while being transmitted to Us over the Internet. We assume no liability for any damages you may suffer as a result of interception, alteration or misuse of information during such transfers.
Retention
We will retain your information for as long as your account or inquiry is active and for a reasonable time thereafter in accordance with Our standard procedures or as necessary to comply with Our legal obligations, to resolve disputes, and to enforce Our agreements. Even if We delete some or all of your Personal Information, We may continue to retain and use aggregate or anonymous data previously collected and/or anonymize or aggregate your Personal Information. Please note that We will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.
Choice/Opt Out
This Site provides users the opportunity to opt-out of receiving communications from Us, at any time, by email at [email protected], or by clicking the unsubscribe link in any email communication. The Site gives users the following options for removing their information from our database, to not receive future communications or to no longer receive our service, at any time.
Users can send mail to the following postal address: Broadway Direct 1501 Broadway 14th floor New York, NY 10036
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Users can opt-out of receiving future newsletter emails from Us by selecting the “unsubscribe” link at the bottom of our email. However, We are not responsible for removing your information from the lists of any third party who has previously been provided with your information or is collecting your information through their cookies. You have the right to withdraw your consent for Our processing for your personal information by contacting us at [email protected].
Correct/Update
This website gives users the following options for changing and modifying information previously provided, at any time.
Users can send mail to the following postal address: Broadway Direct 1501 Broadway 14th floor New York, NY 10036
Users can call the following telephone number: (800) 223-6715
Successors
In the event that We are, or any component of our operations is, merged with, or is acquired by, another entity, then any such successor or acquiring entity may become the successor to Our obligations with respect to the personal information that you have provided to Us, which would be necessary for the entity to effectively continue our business. By using this website, you consent to any transfer and use of such personal information by an entity assuming control of Our operations as a result of a merger, purchase of assets, or liquidation in bankruptcy or insolvency.
Contact Us
If you have any questions about this Privacy Policy, the practices of this website, or your dealings with this website, you can send an email to [email protected]. Our data protection officer can also be contacted at [email protected].