One of the largest operators of legitimate theatre and music venues in the United, the Nederlander Organization, has joined forces with Jam Theatricals, a Chicago based entertainment company and one of the largest presenters and producers of Broadway engagements across North America, to form Nederlander National Markets LLC.
Steve Traxler, co-founder, President & CEO of Jam Theatricals Ltd. will continue in the new company as Director of Strategy and Integration, an integral part of the new organization overseeing the subscription seasons in 26 cities throughout the country as well as the management of the iconic National Theatre in Washington D.C.
President of the Nederlander Organization, James L. Nederlander weighed-in on this historic combination of theatrical enterprises: “Nederlander is a family company established over 100 years ago. Over the past 25-years, Steve Traxler has built a company of quality with similar core values that makes this combination a perfect fit. I am so pleased to welcome Steve and the entire team of Jam Theatricals into our family. “
Traxler reciprocated the enthusiasm, “Nederlander has always been a pioneer in the industry of live entertainment. They are the gold standard when it comes to patron experience and audience development. I am so pleased to maintain a key leadership role and continue working with my entire staff. We will continue to move forward and strengthen the work we do under the direct leadership of James L. Nederlander and Executive Vice President Nick Scandalios. I would also like to thank Lisbeth Barron and her team Barron International for bringing our two firms together.”
The new arrangement brings The National Theatre Group into the Nederlander fold. They will continue to manage and operate the National Theatre in Washington, D.C., bringing quality theatre to our nation’s capital. The historic venue, built in 1835, remains the oldest theatre for touring Broadway productions in the country. Nederlander National Markets LLC continues the tradition of operating historic theatres, producing and presenting the best in theatrical and concert events, and innovating new ways to engage future generations of theatergoers.
Mark Robinson is the author of the two-volume encyclopedia The World of Musicals, The Disney Song Encyclopedia, and The Encyclopedia of Television Theme Songs. His latest book, Sitcommentary: The Television Comedies That Changed America, released on October 15. He maintains a theater and entertainment blog at markrobinsonwrites.com.
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