Clothes make the man — and the woman — as the old adage proclaims. And that is doubly so in the case of theater. Those who act on the stage will tell you that the costumes are the final piece in their transformation into their characters. The work of a great costume designer is to establish personality, time, place, and attitude through the right clothing. Over the years, there have been some amazing costumes on the stage, but there are a few standouts that have achieved icon status. We take a look at 14 of the Broadway musical costumes that we love and remember.
Nellie Forbush’s “Honey Bun” Costume in South Pacific
Mary Martin was adored for her lovely singing voice, but also for her coquettish personality in some shows and her wholesome, childlike naiveté in others. The first image that almost always comes to mind when thinking of this incandescent star is her in her oversize sailor suit as Nellie Forbush singing “Honey Bun” in the Pulitzer Prize–winning 1949 musical South Pacific. It was a simple sailor suit complete with hat and an extremely long neckerchief that Martin twirled to comedic effect. Costumes for South Pacific were designed by Elizabeth Montgomery of Motley Theatre Design Group.
Anna Leanowens’s “Shall We Dance” Gown in The King and I
A Broadway musical costume that was not only stunningly gorgeous, but it had a heartbreaking story to go with it. Irene Sharaff’s design of the ball gown that Anna Leanwowens wears to the British envoy reception in Rodgers and Hammerstein’s 1951 musical The King and I was a wide-hooped silken affair. The dress was particularly splendid during the “Shall We Dance” number in which Anna and The King ballroom-dance with increasing intensity, the gown’s layers and hoops twirling and cascading across the stage. When Broadway’s original Anna, actress Gertrude Lawrence, died during the run of The King and I, one of her final wishes was to be buried in Sharaff’s dress. Her wish was honored.
Eliza Doolittle’s Ascot Dress in My Fair Lady
Has there ever been a more elegant costume design for a Broadway musical than Cecil Beaton’s work in the original 1956 production of My Fair Lady? For a musical about a poor flower girl who transforms into perceived royalty, it was essential that the costumes visually capture the evolution of her station in life as a result of her lessons in speech. Among Beaton’s most distinguished designs was the dress that Julie Andrews wore as Eliza Doolittle in the scene at the Ascot horse races. Making her first public appearance since her lessons began, Eliza was dressed in a floor-length cameo pink gown with flared cuffs, a wide-brimmed hat elegantly festooned with tiny pink flowers, and, of course, an extravagant matching parasol.
Conrad Birdie’s Gold Lamé Jumpsuit in Bye, Bye, Birdie
When we think of the 1960 musical comedy Bye Bye Birdie, the first vision we have is of Dick Gautier as the Elvis Presley–like Conrad Birdie gyrating to “Honestly Sincere” in a gold lamé jumpsuit. Miles White designed this eye-catching costume, certainly an homage to Presley and the form-fitting, sparkling getups that helped make him music royalty. Rock star and recently-drafted Conrad Birdie has just come to small town of Sweet Apple, Ohio, where he will give “One Last Kiss” to a lucky teenage fan before he reports for military duty. His introduction to the town in this flashy garb is in stark contrast to the wholesome denizens of this traditional community, making even the old ladies swoon.
The “Paris Original” in How to Succeed in Business Without Really Trying
Having the perfect dress for a party, a one-of-a-kind original to show off so others will pine with jealousy, is a must! This idea was hilariously spoofed in the 1961 musical comedy How to Succeed in Business Without Really Trying when the ladies of the World Wide Wicket Corporation show up at an office shindig, all wearing the same exact “Paris Original” dress. The men in the office barely notice until the resident bombshell, Hedy LaRue, shows up in the frock, eclipsing all others. Robert Fletcher designed the unforgettable garment.
Dolly Levi’s Harmonia Gardens Dress in Hello, Dolly!
Freddie Wittop’s tailored and colorful costume designs for the 1964 Broadway musical Hello, Dolly! won him a Tony Award for Best Costume Design. Of all the finery adorned with “beads and buckles and bows,” the most memorable costume in the show was Dolly Levi’s Harmonia Gardens dress. A full-length scarlet gown, glittering with tiny baubles, accessorized with long, white gloves and a feathered headdress made for an eye-catching ensemble for original star Carol Channing. Sashaying down the stairs to the strains of the musical’s title song, Dolly reclaims her place in society at her favorite haunt. Wittop’s original rendering for the costume was featured on an episode of Antiques Roadshow, valued at $5,000 for its iconic status as one of Broadway’s most recognizable costumes.
The Emcee’s Outfit in Cabaret
When Joel Grey took the stage in the original 1966 Broadway production of Cabaret, he greeted the audience with “Willkommen” in a worn tuxedo and black-and-white makeup that gave him a haunting, almost skeletal quality. Patricia Zipprodt concocted the simple but effective costume, the perfect ensemble for the Emcee of a seedy nightclub in a world where darkness and uncertainly loom. Isn’t this the first image that comes to mind when we think of this Kander and Ebb masterpiece?
Annie’s Red Dress and Wig in Annie
We spend the better part of the musical Annie wondering when we will see our favorite orphan in her iconic red dress and curly orange wig. After all, the comic strip “Little Orphan Annie” that inspired this 1977 musical comedy regularly featured the title character in this outfit. Late in the musical’s second act, the payoff comes when Annie arrives in her new duds, designed for this production by the always reliable and prolific costume designer extraordinaire Theoni V. Aldredge.
Carla’s “A Call to the Vatican” Bodysuit in Nine
We may not be able to exactly pinpoint the most iconic Broadway musical costume of all time, but no one will argue that the bodysuit Anita Morris wore in the 1982 musical Nine was the sexiest. Designed by William Ivey Long, this sheer black coverall that essentially covered nothing brought an overt sensual nature to the character. Carefully placed lace patterns and flesh-toned panels kept the actress playing the seductive mistress Carla from being naked, but barely. William Ivey Long won a Tony Award for Nine.
The mask from Broadway’s longest-running musical, The Phantom of the Opera, is almost as iconic as the Andrew Lloyd Webber musical itself, having been the musical’s logo for three-plus decades. This mask, really a half-mask that covers the disfigured side of the title character’s face, was designed by the late Maria Björnson, who hailed from the world of opera and ballet. Indeed, all of Bjornson’s costume and set designs for The Phantom of the Opera are spectacular in both their beauty and intricacy — but the mask is something special. Form-fitted to the face of each actor who plays the opera ghost, the mask has one extra-special feature: a pronounced nose that Bjornson based on her own proboscis.
Aurora’s Spider Woman Dress in Kiss of the Spider Woman
Florence Klotz pulled off a nonpareil gown for Tony winner Chita Rivera to deliver the title song in the 1993 Broadway musical Kiss of the Spider Woman. The Spider Woman, an angel of death of sorts, clings to the inside of an enormous projection of a web, hypnotizing audiences with her sinister tune, inviting them to their ultimate fate. For the occasion, Klotz designed a full-length dark shift with a glittering spider web pattern covering it, with the addition of a black velvet cape. Klotz won a Tony Award for her efforts.
The long-running musical Wicked has been seen by so many fans since it opened in 2003 that most of the costumes have essentially become iconic due to the show’s longevity. There is, however, one costume among Susan Hilferty’s brilliant and whimsical designs that stands out: Glinda’s bubble dress. When the “Good” Witch of Oz makes her entrance in a traveling bubble, she arrives in an ice-blue, puffy-sleeved, off-the-shoulder gown with a corseted bodice and sequined petals spraying out from the waist. The dress employs nine different fabrics, and it has a harness built into its waistband to secure Glinda to the flying bubble.
The Rags-to-Riches Dress in Rodgers and Hammerstein’s Cinderella
The age-old fairy tale of Cinderella found a special infusion of magic when it came to Broadway in 2013 with William Ivey Long’s Tony-winning costume design. The designer used his always-sparkling talents in creating a breathtaking transformation of the title character, turning her ragged clothing into a sumptuously ornate ball gown, the change happening right before our eyes. As actress Laura Osnes spun in a circle, a beautiful white ball gown billowed to the floor.
In any other place, a simple blue striped polo shirt would pass below our radar. However, if you put the person wearing it into an arm cast, suddenly we are witnessing one of the most iconic costumes in recent Broadway history. The Evan Hansen polo shirt (and the arm cast) figures prominently in the show’s logo, which has helped to make it a widely recognizable image in pop culture. The costume design by Emily Rebholz is contemporary everyday clothing, but with this singular outfit, she managed to create a distinct image for the title character that we instantly connect with.
Mark Robinson is the author of the two-volume encyclopedia The World of Musicals, The Disney Song Encyclopedia, and The Encyclopedia of Television Theme Songs. His latest book, Sitcommentary: The Television Comedies That Changed America, was published October 15. He maintains a theater and entertainment blog at markrobinsonwrites.com.
Privacy Policy
Last updated and effective as of January 14, 2019
Introduction and Your Acceptance of These Terms
Broadway Direct ("Us", "We", "Our") knows that your personal information is very important to you, and We respect your privacy. This Privacy Policy explains how your personal information is collected, used, and protected and the choices available to you with respect to Our handling of your data. This Policy applies to all visitors to Broadway Direct.com, Our mobile services, services available via telephone, and those transactions that take place in person, by postal or electronic mail. (Collectively, the "Site"), including ticket sales, comments on articles, and any information provided to Us.. By visiting this website, you consent and agree to the terms of this Privacy Policy and to the collection, use and storage of your information by Us. From time to time, We may change this Privacy Policy. When We do, the “Last Updated” line above will be revised. You are responsible for regularly reviewing this Privacy Policy. Your continued use of this Site following the posting of a changed Privacy Policy indicates your acceptance of the changes. Unless We provide you with specific notice, no changes to Our Privacy Policy will apply retroactively. Please also refer to our Terms of Use and Lottery Terms & Conditions. If you require any more information or have any questions about Our privacy policy, please feel free to contact Us by email at [email protected].
Information We Collect
Information we collect directly from you: Your provision of your personal information to Us is completely voluntary; it is not a statutory or contractual requirement. Personally Identifiable Information (“PII”) is information that is uniquely identifiable to you, such as your name, address, email address, phone number, credit card number and other personal information that is not otherwise publicly available. Certain features of Our website may require that you provide Us with your personal information, including:
Contests/Sweepstakes
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To use these features, We may require you to provide your email address, mobile number, name and/or address and certain demographic information. When you give Us PII to use the features above, you expressly consent to Our collection, storage, use and disclosure of this information as described in this Privacy Policy. We may use your personal information to communicate with you about:
Your use of any of the features above;
New content on Our website;
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We may use your demographic information for in house statistics, advertising and marketing target information. Our processing of your personal information is necessary for the performance and fulfillment of the contract between us and to provide you with Our services. We will also process, transfer, disclose and preserve personal information when We have a good faith belief that doing so is necessary, to resolve disputes, enforce our agreements and otherwise required by law. You can always opt-out of receiving future promotional communications from Us; see the Choice/Opt-out section below.Information We Collect Automatically: Even if you don’t use any of the features above, when you visit Our website, We may collect certain information about you.
From your Browser. For example, Our servers keep an activity log that tracks all visitors to the website. The information in the activity log does not identify you individually. The information collected may include among other data: your IP address, your registered domain or home server, time of access, date of access, web page(s) visited, number of clicks, software crash reports, type of browser used, session identification number, search terms, search results, access times and referring website’s address. We use your IP address to help diagnose problems with Our server and to administer Our website. Your IP address is also used to gather broad demographic information, such as country of origin and geographic location. We use such data in the aggregate to run internal analyses to improve upon your experience on Our website.
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We comply with the Self-Regulatory Principles for Online Behavioral Advertising set forth by the Digital Advertising Alliance (DAA). You can opt-out of targeted advertising from certain providers at www.aboutads.info/consumers.
How We Use Your Personal Information
The personal information We collect allows Us to keep you posted on updates to Broadway Direct. It also helps Us to improve Our services, content, and advertising. If you don’t want to be on Our email list, you can opt out anytime by clicking the “unsubscribe” button or sending an unsubscribe email to [email protected]. From time to time, We may use your personal information to send transactional emails, such as communications about purchases and changes to Our terms, conditions, and policies. Because this information is important to your interaction with Broadway Direct, you may not opt out of receiving these communications. We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Broadway Direct’s services, and customer communications. If you enter into a sweepstakes, contest, or similar promotion We may use the information you provide to administer those programs.
Information Collected By/Shared With Third Parties
Other than as provided in this Privacy Policy, we do not share your personal information with third parties.
Advertising. We partner with advertising companies who may use information from cookies and the tracking tags they place on our website to provide you with targeted advertisements about goods and services that may be of interest to you based on your use of our website and to track the effectiveness of ads served to you. These advertising company partners may anonymously track your Internet usage across other websites in their networks beyond our website. Any information that these advertising companies collect via cookies and tracking tags is generally not personally identifiable (unless, for example, you provide personal information to them through an ad or email message). You are welcome to browse the site in private/incognito mode, which means cookies will not be activated and previous cookies will not be tracked. If you need help with this, contact us at [email protected]. If you would like more information about the use of cookies and tracking tags and to know your choices about not having this information used by these companies, see the Network Advertising Initiatives consumer Web site at http://www.networkadvertising.org/consumer/.
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Third Parties Doing Work for Us. Third parties have no rights to use any data We have collected on your behalf. However, We may employ other companies or individuals to perform functions on Our behalf, such as sending postal mail, email, and text messages, conducting sweepstakes/contests, prize fulfillment and promotional activities, analyzing data, providing marketing assistance, processing credit card payments and providing customer service. These outside suppliers, agents and vendors have access to your personal information only as needed to perform their functions.
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When necessary. We may also release personal information when we believe, in good faith, that such release is reasonably necessary to protect the rights, property or safety of Ourselves, Our clients, Our users, or others. We may disclose personal information about you to law enforcement, other government officials, or other third parties, as We, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringement, or other activity that is illegal or may expose Us to legal liability.
Public Forums
Please be aware that when you disclose PII through the comment feature or message board on the Site, the information may become public and accessible to all or a part of the Site community, so it is important for you to exercise discretion and appropriate caution when deciding to reveal PII in these areas. In addition, when you choose to make a posting, certain PII may be available for other users to view. We urge you to exercise discretion and caution when deciding to disclose your PII, or any other information, on the Site. WE ARE NOT RESPONSIBLE FOR THE USE OF ANY PII YOU VOLUNTARILY DISCLOSE THROUGH THE SITE VIA THESE FORUMS AND OTHER INTERACTIVE FEATURES. Please note that We reserve the right, but have no obligation, to republish content posted (including any PII contained therein) as further set forth in Our Terms of Use.
Co-Branded Pages
We may enter into relationships with “powered by” partners, business partners, sponsors, and co-branded sites (referred to here as “co-branded pages”). These might include, for example, pages that share our name and that of another entity. There may be a specific privacy policy on any such co-branded page. Any personal information that you provide when signing up at any co-branded page may be collected by, or shared with, our third party partner. We have no control over, and are not responsible for, our third party partners’ use of your personal information. If you want to learn more about other entities’ privacy practices, please review the websites of those third parties.
Transactions With Third Party E-commerce Partners, Vendors and Advertisers
When you provide personal information to one of Our Site’s third party e-commerce partners, vendors or advertisers (i.e. Ticketmaster.com, Telecharge.com), this transaction will occur in connection with the site of the e-commerce partner, vendor or advertiser, not on the Site, and, as such, the personal information you provide is collected pursuant to and controlled by the privacy policy of such e-commerce partner, vendor or advertiser. Broadway Direct is not responsible for such parties’ privacy policies and We encourage you to familiarize yourself with the applicable privacy policy of the e-commerce site with which you transact business or to contact the operator of such site for more information.
Delivery of Advertising and Other Content
In addition to ads and content that We may serve you directly, We use third-party advertising companies and marketing services companies to serve ads and other content when you visit Broadway Direct and elsewhere on the internet and in other media. Both We and these companies may use information about your visits to Broadway Direct and elsewhere to serve ads and other content to you. In the course of doing so, a unique third-party cookie may be placed or recognized on your browser by such companies. In addition, We and these companies may use Web beacons to help manage Our online advertising and content. These Web beacons enable Us and the third-party companies to recognize a browser’s cookie when a browser visits this Site and to learn which banner ads bring users to our website and to serve you ads that you may find of interest elsewhere on the internet and in other media. Both Broadway Direct and these companies may use information obtained from your visits to Broadway Direct or other websites, and information received from you offline in order to provide advertisements about goods and services and other content of interest to you across the internet and in other media. If you would like more information about this practice and to know your choices about not having this information used in this manner by Our third party advertising companies, please visit http://www.networkadvertising.org/optout_nonppii.asp and/or www.aboutads.info/choices. European users may opt out of receiving targeted advertising by visiting http://www.youronlinechoices.eu/. In addition, we may provide PII and Anonymous Information to marketing services companies. This may include information we received from you offline or online. These companies may combine information we provide (including PII and Anonymous Information) with personal and anonymous information they may have about you, using cookies they place or that We place on their behalf, as described in the section regarding “Cookies and Tracking Tags”. We require these companies to delete the PII we provide them. These companies may use the resulting non-personal information and such cookies for their own marketing purposes, and they may provide the same to their customers for their customer’s marketing purposes. Some of Our emails may contain tags that allow Us and Our advertisers and other partners to determine the types of content that may be of interest to you. Those tags may contain PII and may be shared with others to the same extent indicated in the section regarding “Cookies and Tracking Tags”. Those tags may not be deleted but you can opt out of receiving the emails.
Use of This Site by Children
The Site is not directed to individuals under the age of thirteen (13), and We request that such individuals do not provide personal information through the Site. If a parent or guardian becomes aware that his or her child has provided Us with PII without the parent or guardian’s consent by, for example, misrepresenting his or her age, that parent or guardian should contact us at [email protected]. If Broadway Direct determines that it has collected personal information of children under the age of 13, Broadway Direct will immediately delete such information and any accounts believed to be held by children under 13. In addition, we may not collect or process information from a citizen of an EU member state under the age of sixteen (16) without such person’s parental consent. If you are a citizen of an EU member state under the age of 16, please tell your parents that you are using the Site and have your parents email Us at [email protected] so that We may delete any information We may have collected about you.
California Visitors
California Civil Code § 1798.83 permits California residents to request information about whether we have disclosed personal information to any third parties for the third parties’ direct marketing purposes. California residents have the right to request in writing: (a) a list of the categories of Personal Information, such as name, email address and mailing address and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names and addresses of all such third parties. To make a request, please contact Us at the following email address: [email protected].
EU Visitors
If you are located within the European Union, you should be aware that your personal information will be transferred to the United States, the laws of which may be deemed by the European Union to have inadequate data protection. If you are located in a country outside the United States and voluntarily submit personal information to Us, you thereby consent to the general use of such information as provided in this privacy policy and to the transfer of that information to, and/or storage of that information in, the United States. We transfer Personal Information from the European Economic Area and Switzerland to the USA and other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. Personal Information of EU residents will be transferred in compliance with the requirements of the General Data Protection Regulation (“GDPR”).
Rights of EU Data Subjects
If you are a resident of the European Union, under the GDPR, European Union residents, as data subjects, have the following rights:
Right to access – This right allows individuals to obtain confirmation as to whether or not personal information concerning him or her is being processed and provide access to such personal information. It also allows individuals to request details of the processing of his or her personal information, including, without limitation, categories of recipients to whom the personal information have been or will be disclosed and purposes of processing.
Right to rectify – This right allows individuals to rectify any inaccurate personal information about him or her.
Right to restrict processing – This right allows individuals to block or suppress processing of personal data under certain circumstances.
Right to be forgotten – This right is also known as the “right to erasure”. It is an individual’s right to have personal data erased or to prevent processing in specific circumstances.
Right of data portability – This right allows individuals to move, copy or transfer personal data from one place to another in a secure manner without interrupting the integrity and usability of the information.
Right to object to processing – This right allows individuals to object to certain types of processing, including direct marketing, profiling and providing for purposes of scientific or historical research and statistics.
An EU resident has the right to access his or her personal data that We hold and to ask that their personal data be corrected or erased and to port their data. An EU resident may also have the right to object to, or request that We restrict certain processing or to withdraw consent previously provided. If you would like to exercise your rights under the GDPR, please contact us at [email protected]. If you are an EU resident and have a concern about our processing of your personal data that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. For contact details of your relevant local Data Protection Authority, please see http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080
Security of Your Personal Information
Broadway Direct employs reasonable security measures consistent with standard industry practice, for personal information collected through this Site, including physical, electronic and operational measures to maintain security and prevent unauthorized access. While Broadway Direct takes all appropriate steps to safeguard personal information under Our control, unfortunately, no data transmission over the Internet or method of storing data can be guaranteed to be 100% secure. As such, We cannot guarantee that personal information supplied by users will not be accessed on Our servers, or intercepted while being transmitted to Us over the Internet. We assume no liability for any damages you may suffer as a result of interception, alteration or misuse of information during such transfers.
Retention
We will retain your information for as long as your account or inquiry is active and for a reasonable time thereafter in accordance with Our standard procedures or as necessary to comply with Our legal obligations, to resolve disputes, and to enforce Our agreements. Even if We delete some or all of your Personal Information, We may continue to retain and use aggregate or anonymous data previously collected and/or anonymize or aggregate your Personal Information. Please note that We will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.
Choice/Opt Out
This Site provides users the opportunity to opt-out of receiving communications from Us, at any time, by email at [email protected], or by clicking the unsubscribe link in any email communication. The Site gives users the following options for removing their information from our database, to not receive future communications or to no longer receive our service, at any time.
Users can send mail to the following postal address: Broadway Direct 1501 Broadway 14th floor New York, NY 10036
Users can call the following telephone number: (800) 223-6715.
Users can opt-out of receiving future newsletter emails from Us by selecting the “unsubscribe” link at the bottom of our email. However, We are not responsible for removing your information from the lists of any third party who has previously been provided with your information or is collecting your information through their cookies. You have the right to withdraw your consent for Our processing for your personal information by contacting us at [email protected].
Correct/Update
This website gives users the following options for changing and modifying information previously provided, at any time.
Users can send mail to the following postal address: Broadway Direct 1501 Broadway 14th floor New York, NY 10036
Users can call the following telephone number: (800) 223-6715
Successors
In the event that We are, or any component of our operations is, merged with, or is acquired by, another entity, then any such successor or acquiring entity may become the successor to Our obligations with respect to the personal information that you have provided to Us, which would be necessary for the entity to effectively continue our business. By using this website, you consent to any transfer and use of such personal information by an entity assuming control of Our operations as a result of a merger, purchase of assets, or liquidation in bankruptcy or insolvency.
Contact Us
If you have any questions about this Privacy Policy, the practices of this website, or your dealings with this website, you can send an email to [email protected]. Our data protection officer can also be contacted at [email protected].