How many of the more than 40 million people who pass through Times Square every year hang out somewhere before or after (or between) Broadway shows? Broadway stars certainly do — at favored bars and restaurants, but also in plazas and parks, a bakery, and one special bookstore. These — plus a few hotel lounges, rooftop pubs, candy emporiums, even one spacious theatre lobby — can be good places to visit when you hit the theatre.
The Drama Book Shop
The Drama Book Shop. Photo by Drew Dockser.
The Drama Book Shop first opened in 1917 as a specialty bookstore dedicated to the performing arts. The Tony-honored spot has a storied history that most recently involves an acquisition by Lin-Manuel Miranda and his Hamilton collaborators. The store’s newest location on 39th Street might not exist if not for Miranda, director Thomas Kail, theatre owner James L. Nederlander, and producer Jeffrey Seller, who together bought the bookstore after it shut down in 2019. They saved a cultural institution that is more than a century old.
The new Drama Book Shop, designed by Hamilton set designer David Korins, opened in 2021. The beautiful space features a full-service cafe and plenty of cozy seating. The bookstore calls itself a “community space” where theater artists, students, and fans can gather. It’s a tradition for playwrights to sign copies of their plays when they stop by — if you’re lucky, you might just find one of these autographed copies in the stacks. Feel free to come here and relax, discover a new script, and check out all the theater posters!
While singing about his dream of becoming a Broadway producer, The Producers’ Leo Bloom imagines having “lunch at Sardi’s every day.” A Broadway institution, the restaurant has a rich history in the theater business. It’s where the idea of the Tony Awards was born and where many opening-night parties are held to this day.
Sardi’s has lived at its location on 44th Street since 1927, officially making it “the toast of Broadway for 90 years.” Their menu features continental food, but the real highlight is their walls covered in caricatures of Broadway celebrities. With more than a thousand portraits, new stars are added to the collection throughout the year with mini ceremonies. You could spend hours here looking at caricatures of all your favorite show-business people, from Angela Lansbury to Bradley Cooper.
234 West 44th Street (between 7th and 8th Avenues), sardis.com
Birdland Jazz
The theater located in Birdland Jazz.
Birdland is one of the most famous jazz clubs in the world. Since 1949, it’s been drawing in the industry’s brightest stars. The club’s first headliner was Charlie Parker, who was followed by legends Miles Davis, John Coltrane, Chet Baker, Stan Getz, and more of the most beloved names in jazz. Birdland has music scheduled every night across its two levels: the Jazz Club and the Theater. Stop by and enjoy some of the best live music in town, while grabbing a bite from the award-winning dinner menu.
In more recent years, Birdland has added a Broadway at Birdland concert series to its lineup. This has included headliners such as Ariana DeBose, Liza Minnelli, and Glenn Close. The 2018 opening of the Birdland Theater has welcomed even more theater stars to perform in the legendary space. Especially now that Birdland’s prestige stretches into the theater world, it’s safe to say this is one of the coolest places to hang out.
315 West 44th Street (between 8th and 9th Avenues), birdlandjazz.com
Joe Allen & Bar Centrale
Joe Allen
If you walk down 46th Street, what looks like an unassuming spot tucked off 8th Avenue is really a decades-old Broadway insider hangout. Theater stars and patrons alike flock to Joe Allen for their fix of comfort food. This classic tavern’s eatery is located on the second floor of a townhouse, and the basement houses a speakeasy called Bar Centrale. Come here for a preshow dinner, between-shows snack, or postshow cocktail.
One of the restaurant’s claims to fame is its Flop Wall — the wall in the restaurant lined with posters of shows that flopped on Broadway. The wall of failed shows has been growing since 1965, when the restaurant first opened and the cast of a show called Kelly gave Joe Allen a poster. Even though it ran for only one performance, it’s lived on the Flop Wall forever. Quirky history like this is what makes Joe Allen the perfect industry spot!
54 Below, located in the basement of the original Studio 54.
Located in the basement of the original Studio 54, this restaurant and cabaret space is known in the community as Broadway’s Supper Club. Here, you will find some of theater’s brightest stars on their night off — whether they’re performing or in the audience. This past year, the venue was even honored with a Tony Award for Excellence in Theatre. Upcoming performers include Jason Robert Brown, Shoshana Bean, and Amber Gray.
If you don’t stop by for one of their cabarets, they offer a preshow dinner every night from 5:30 p.m. You can enjoy the old-school, elegant ambiance of their main dining room before heading to the theatre!
254 West 54th Street (between Broadway and 8th Avenues), 54below.com
Schmackary’s
Schmackary’s
Known in the theater industry as the “official cookies of Broadway,” this small but mighty bakery in Hell’s Kitchen serves more than 45 different, unique flavors. Just a few of their original cookie flavors are Funfetti, Maple Bacon, Oatmeal Scotchie, and, of course, classic Chocolate Chip. If you sit inside and people-watch, it probably won’t take long before you see one of your Broadway faves.
For a long time, the bakery has partnered with Broadway Cares/Equity Fights AIDS (BCEFA) to bring in Broadway stars to work behind the counter as part of an annual fundraiser. Favorite stars, including Sara Bareilles, Jeremy Jordan, and Andrew Rannells, have all put on the iconic Schmackary’s uniform for a day. This tradition is on pause during the pandemic, but you can still stop by and try their delicious cookies!
The Pershing Square Signature Center. Photo by James Ewing.
While the Pershing Square Center Signature Center is primarily home to the Signature Theatre’s three Off-Broadway theatres, the center also houses a shared lounge and cafe space for artists and audiences. Their second-floor lobby is an open space with free Wi-Fi, comfortable seating, and a small bar and cafe. The nonprofit encourages the community to come here to gather, relax, and work on creative projects.
We can’t think of a better place to get inspiration from than this storied organization, which has been an artistic home to playwrights including Suzan-Lori Parks, Lynn Nottage, and Paula Vogel.
West Bank Café, located just a couple blocks from Times Square, is a staple in the Theatre District. For years, it’s been a go-to spot for Broadway lovers and stars alike, serving American classics in a comfortable environment. Back in the day, Tennessee Williams, Bruce Willis, and Arthur Miller were among their star-studded regular clientele.
In the cafe’s basement, you’ll find the cabaret space known as the Laurie Beechman Theatre. Once a favorite performance space for Joan Rivers and Laurie Beechman herself, the intimate dinner theatre houses drag shows, cabarets, and much more.
You don’t need to stay in one of the guest rooms to experience the wonder of the Civilian Hotel, the new theater-themed hotel in Hell’s Kitchen. Designed by the Rockwell Group (set designers behind Broadway’s Take Me Out, She Loves Me, Into the Woods, and more), this hotel has already been dubbed “Broadway’s newest hot spot” by Town & Country.
Head to the second floor and hang out in the lounge — a breakfast spot in the mornings and a cocktail room in the evenings. The walls are decorated with Broadway memorabilia throughout. The Blue Room, a speakeasy-like space, is surrounded by iconic Broadway pieces curated by David Rockwell and Paul Tazewell. In here, you can find items such as Elphaba’s hat from Wicked, King George III’s crown from Hamilton, and the original set model for the recent revival of Company. You’re free to nerd out in this gorgeous space.
The Museum of Broadway. Photo by Paul Bennett Architects, PC.
A first of its kind, the Museum of Broadway is a space curated by artists, historians, and designers, dedicated to the history and significance of Broadway in New York. The interactive and immersive experience will cover more than 300 years of theater history.
The museum, located right off Times Square, recently opened to the public in fall of 2022. Check out everything you need to know about the exhibit in our interview with the cofounders.
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Information We Collect
Information we collect directly from you: Your provision of your personal information to Us is completely voluntary; it is not a statutory or contractual requirement. Personally Identifiable Information (“PII”) is information that is uniquely identifiable to you, such as your name, address, email address, phone number, credit card number and other personal information that is not otherwise publicly available. Certain features of Our website may require that you provide Us with your personal information, including:
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We may use your demographic information for in house statistics, advertising and marketing target information. Our processing of your personal information is necessary for the performance and fulfillment of the contract between us and to provide you with Our services. We will also process, transfer, disclose and preserve personal information when We have a good faith belief that doing so is necessary, to resolve disputes, enforce our agreements and otherwise required by law. You can always opt-out of receiving future promotional communications from Us; see the Choice/Opt-out section below.Information We Collect Automatically: Even if you don’t use any of the features above, when you visit Our website, We may collect certain information about you.
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We comply with the Self-Regulatory Principles for Online Behavioral Advertising set forth by the Digital Advertising Alliance (DAA). You can opt-out of targeted advertising from certain providers at www.aboutads.info/consumers.
How We Use Your Personal Information
The personal information We collect allows Us to keep you posted on updates to Broadway Direct. It also helps Us to improve Our services, content, and advertising. If you don’t want to be on Our email list, you can opt out anytime by clicking the “unsubscribe” button or sending an unsubscribe email to [email protected]. From time to time, We may use your personal information to send transactional emails, such as communications about purchases and changes to Our terms, conditions, and policies. Because this information is important to your interaction with Broadway Direct, you may not opt out of receiving these communications. We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Broadway Direct’s services, and customer communications. If you enter into a sweepstakes, contest, or similar promotion We may use the information you provide to administer those programs.
Information Collected By/Shared With Third Parties
Other than as provided in this Privacy Policy, we do not share your personal information with third parties.
Advertising. We partner with advertising companies who may use information from cookies and the tracking tags they place on our website to provide you with targeted advertisements about goods and services that may be of interest to you based on your use of our website and to track the effectiveness of ads served to you. These advertising company partners may anonymously track your Internet usage across other websites in their networks beyond our website. Any information that these advertising companies collect via cookies and tracking tags is generally not personally identifiable (unless, for example, you provide personal information to them through an ad or email message). You are welcome to browse the site in private/incognito mode, which means cookies will not be activated and previous cookies will not be tracked. If you need help with this, contact us at [email protected]. If you would like more information about the use of cookies and tracking tags and to know your choices about not having this information used by these companies, see the Network Advertising Initiatives consumer Web site at http://www.networkadvertising.org/consumer/.
Ticketing Partners. Your information may be shared with our ticketing partners (i.e. Telecharge and Ticketmaster) in order to fulfill your transaction and send you updates, special offers, and other information via electronic messages. For more information on our ticketing partner’s data collection and use practices, please review the Ticketmaster privacy policy and/or the Telecharge privacy policy. You can withdraw your consent for any promotional or marketing messages at any time by clicking “unsubscribe” on any promotional or marketing e-mails you receive or by contacting us directly at [email protected] and requesting to be unsubscribed from Telecharge or Ticketmaster.
Third Parties Doing Work for Us. Third parties have no rights to use any data We have collected on your behalf. However, We may employ other companies or individuals to perform functions on Our behalf, such as sending postal mail, email, and text messages, conducting sweepstakes/contests, prize fulfillment and promotional activities, analyzing data, providing marketing assistance, processing credit card payments and providing customer service. These outside suppliers, agents and vendors have access to your personal information only as needed to perform their functions.
Third Parties with Links from Our Website. From our website, you may be able to click on links to third party sites to buy tickets and merchandise and for other purposes. These third party sites may collect information, including personal information. We are not responsible for, nor do we have access to the information they collect. The collection of this information is governed by the privacy policies on the applicable third party sites.
Social Networking Services. Our website may integrate with social networking services. We do not control such services and are not liable for the manner in which they operate. While we may provide you with the ability to use such services in connection with our website, we are doing so merely as an accommodation and, like you, are relying upon those third party services to operate properly and fairly.
When necessary. We may also release personal information when we believe, in good faith, that such release is reasonably necessary to protect the rights, property or safety of Ourselves, Our clients, Our users, or others. We may disclose personal information about you to law enforcement, other government officials, or other third parties, as We, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringement, or other activity that is illegal or may expose Us to legal liability.
Public Forums
Please be aware that when you disclose PII through the comment feature or message board on the Site, the information may become public and accessible to all or a part of the Site community, so it is important for you to exercise discretion and appropriate caution when deciding to reveal PII in these areas. In addition, when you choose to make a posting, certain PII may be available for other users to view. We urge you to exercise discretion and caution when deciding to disclose your PII, or any other information, on the Site. WE ARE NOT RESPONSIBLE FOR THE USE OF ANY PII YOU VOLUNTARILY DISCLOSE THROUGH THE SITE VIA THESE FORUMS AND OTHER INTERACTIVE FEATURES. Please note that We reserve the right, but have no obligation, to republish content posted (including any PII contained therein) as further set forth in Our Terms of Use.
Co-Branded Pages
We may enter into relationships with “powered by” partners, business partners, sponsors, and co-branded sites (referred to here as “co-branded pages”). These might include, for example, pages that share our name and that of another entity. There may be a specific privacy policy on any such co-branded page. Any personal information that you provide when signing up at any co-branded page may be collected by, or shared with, our third party partner. We have no control over, and are not responsible for, our third party partners’ use of your personal information. If you want to learn more about other entities’ privacy practices, please review the websites of those third parties.
Transactions With Third Party E-commerce Partners, Vendors and Advertisers
When you provide personal information to one of Our Site’s third party e-commerce partners, vendors or advertisers (i.e. Ticketmaster.com, Telecharge.com), this transaction will occur in connection with the site of the e-commerce partner, vendor or advertiser, not on the Site, and, as such, the personal information you provide is collected pursuant to and controlled by the privacy policy of such e-commerce partner, vendor or advertiser. Broadway Direct is not responsible for such parties’ privacy policies and We encourage you to familiarize yourself with the applicable privacy policy of the e-commerce site with which you transact business or to contact the operator of such site for more information.
Delivery of Advertising and Other Content
In addition to ads and content that We may serve you directly, We use third-party advertising companies and marketing services companies to serve ads and other content when you visit Broadway Direct and elsewhere on the internet and in other media. Both We and these companies may use information about your visits to Broadway Direct and elsewhere to serve ads and other content to you. In the course of doing so, a unique third-party cookie may be placed or recognized on your browser by such companies. In addition, We and these companies may use Web beacons to help manage Our online advertising and content. These Web beacons enable Us and the third-party companies to recognize a browser’s cookie when a browser visits this Site and to learn which banner ads bring users to our website and to serve you ads that you may find of interest elsewhere on the internet and in other media. Both Broadway Direct and these companies may use information obtained from your visits to Broadway Direct or other websites, and information received from you offline in order to provide advertisements about goods and services and other content of interest to you across the internet and in other media. If you would like more information about this practice and to know your choices about not having this information used in this manner by Our third party advertising companies, please visit http://www.networkadvertising.org/optout_nonppii.asp and/or www.aboutads.info/choices. European users may opt out of receiving targeted advertising by visiting http://www.youronlinechoices.eu/. In addition, we may provide PII and Anonymous Information to marketing services companies. This may include information we received from you offline or online. These companies may combine information we provide (including PII and Anonymous Information) with personal and anonymous information they may have about you, using cookies they place or that We place on their behalf, as described in the section regarding “Cookies and Tracking Tags”. We require these companies to delete the PII we provide them. These companies may use the resulting non-personal information and such cookies for their own marketing purposes, and they may provide the same to their customers for their customer’s marketing purposes. Some of Our emails may contain tags that allow Us and Our advertisers and other partners to determine the types of content that may be of interest to you. Those tags may contain PII and may be shared with others to the same extent indicated in the section regarding “Cookies and Tracking Tags”. Those tags may not be deleted but you can opt out of receiving the emails.
Use of This Site by Children
The Site is not directed to individuals under the age of thirteen (13), and We request that such individuals do not provide personal information through the Site. If a parent or guardian becomes aware that his or her child has provided Us with PII without the parent or guardian’s consent by, for example, misrepresenting his or her age, that parent or guardian should contact us at [email protected]. If Broadway Direct determines that it has collected personal information of children under the age of 13, Broadway Direct will immediately delete such information and any accounts believed to be held by children under 13. In addition, we may not collect or process information from a citizen of an EU member state under the age of sixteen (16) without such person’s parental consent. If you are a citizen of an EU member state under the age of 16, please tell your parents that you are using the Site and have your parents email Us at [email protected] so that We may delete any information We may have collected about you.
California Visitors
California Civil Code § 1798.83 permits California residents to request information about whether we have disclosed personal information to any third parties for the third parties’ direct marketing purposes. California residents have the right to request in writing: (a) a list of the categories of Personal Information, such as name, email address and mailing address and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names and addresses of all such third parties. To make a request, please contact Us at the following email address: [email protected].
EU Visitors
If you are located within the European Union, you should be aware that your personal information will be transferred to the United States, the laws of which may be deemed by the European Union to have inadequate data protection. If you are located in a country outside the United States and voluntarily submit personal information to Us, you thereby consent to the general use of such information as provided in this privacy policy and to the transfer of that information to, and/or storage of that information in, the United States. We transfer Personal Information from the European Economic Area and Switzerland to the USA and other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. Personal Information of EU residents will be transferred in compliance with the requirements of the General Data Protection Regulation (“GDPR”).
Rights of EU Data Subjects
If you are a resident of the European Union, under the GDPR, European Union residents, as data subjects, have the following rights:
Right to access – This right allows individuals to obtain confirmation as to whether or not personal information concerning him or her is being processed and provide access to such personal information. It also allows individuals to request details of the processing of his or her personal information, including, without limitation, categories of recipients to whom the personal information have been or will be disclosed and purposes of processing.
Right to rectify – This right allows individuals to rectify any inaccurate personal information about him or her.
Right to restrict processing – This right allows individuals to block or suppress processing of personal data under certain circumstances.
Right to be forgotten – This right is also known as the “right to erasure”. It is an individual’s right to have personal data erased or to prevent processing in specific circumstances.
Right of data portability – This right allows individuals to move, copy or transfer personal data from one place to another in a secure manner without interrupting the integrity and usability of the information.
Right to object to processing – This right allows individuals to object to certain types of processing, including direct marketing, profiling and providing for purposes of scientific or historical research and statistics.
An EU resident has the right to access his or her personal data that We hold and to ask that their personal data be corrected or erased and to port their data. An EU resident may also have the right to object to, or request that We restrict certain processing or to withdraw consent previously provided. If you would like to exercise your rights under the GDPR, please contact us at [email protected]. If you are an EU resident and have a concern about our processing of your personal data that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. For contact details of your relevant local Data Protection Authority, please see http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080
Security of Your Personal Information
Broadway Direct employs reasonable security measures consistent with standard industry practice, for personal information collected through this Site, including physical, electronic and operational measures to maintain security and prevent unauthorized access. While Broadway Direct takes all appropriate steps to safeguard personal information under Our control, unfortunately, no data transmission over the Internet or method of storing data can be guaranteed to be 100% secure. As such, We cannot guarantee that personal information supplied by users will not be accessed on Our servers, or intercepted while being transmitted to Us over the Internet. We assume no liability for any damages you may suffer as a result of interception, alteration or misuse of information during such transfers.
Retention
We will retain your information for as long as your account or inquiry is active and for a reasonable time thereafter in accordance with Our standard procedures or as necessary to comply with Our legal obligations, to resolve disputes, and to enforce Our agreements. Even if We delete some or all of your Personal Information, We may continue to retain and use aggregate or anonymous data previously collected and/or anonymize or aggregate your Personal Information. Please note that We will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.
Choice/Opt Out
This Site provides users the opportunity to opt-out of receiving communications from Us, at any time, by email at [email protected], or by clicking the unsubscribe link in any email communication. The Site gives users the following options for removing their information from our database, to not receive future communications or to no longer receive our service, at any time.
Users can send mail to the following postal address: Broadway Direct 1501 Broadway 14th floor New York, NY 10036
Users can call the following telephone number: (800) 223-6715.
Users can opt-out of receiving future newsletter emails from Us by selecting the “unsubscribe” link at the bottom of our email. However, We are not responsible for removing your information from the lists of any third party who has previously been provided with your information or is collecting your information through their cookies. You have the right to withdraw your consent for Our processing for your personal information by contacting us at [email protected].
Correct/Update
This website gives users the following options for changing and modifying information previously provided, at any time.
Users can send mail to the following postal address: Broadway Direct 1501 Broadway 14th floor New York, NY 10036
Users can call the following telephone number: (800) 223-6715
Successors
In the event that We are, or any component of our operations is, merged with, or is acquired by, another entity, then any such successor or acquiring entity may become the successor to Our obligations with respect to the personal information that you have provided to Us, which would be necessary for the entity to effectively continue our business. By using this website, you consent to any transfer and use of such personal information by an entity assuming control of Our operations as a result of a merger, purchase of assets, or liquidation in bankruptcy or insolvency.
Contact Us
If you have any questions about this Privacy Policy, the practices of this website, or your dealings with this website, you can send an email to [email protected]. Our data protection officer can also be contacted at [email protected].
