How many of the more than 40 million people who pass through Times Square every year hang out somewhere before or after (or between) Broadway shows? Broadway stars certainly do — at favored bars and restaurants, but also in plazas and parks, a bakery, and one special bookstore. These — plus a few hotel lounges, rooftop pubs, candy emporiums, even one spacious theatre lobby — can be good places to visit when you hit the theatre.
The Drama Bookshop
The Drama Book Shop
Lin-Manuel Miranda, the star and creator of Hamilton, used to hang out at the Drama Book Shop (250 West 40th Street), a fact that would not be as famous had a water pipe not burst in the store on Valentine’s Day, destroying its most valuable merchandise. Miranda took to social media, recording a video urging people to frequent the store and buy books from its website in order to save it. “I wrote most of In the Heights in the basement,” he said at the time. Many responded, and the shop has recovered, in time to celebrate its centennial in 2017.
Miranda had an unusual arrangement; not everybody is allowed to bring their laptop and use the piano at the location in the basement of the Arthur Seelen Theatre, a space normally used for workshop productions. But it’s a common sight to catch well known performers such as Danny DeVito or Brian Dennehy shopping for books, and theater professionals and students alike sitting on the makeshift but comfortable chairs, spending all day reading.
There is not much Broadway memorabilia here: For that, there are stores including Theatre Circle in Shubert Alley. But there are regular events and book signings with famed playwrights and other theater artists. There will be a discussion with the cast and creative team of Arthur Miller’s The Crucible, for example, on Thursday afternoon, June 2, 2016. All Drama Book Shop events are free and open to the public.
Sardi’s
Even if Broadway stars no longer frequented Sardi’s (234 West 44th Street), diners would still be surrounded by them. The walls of the restaurant, which dates back to 1927, are covered with hundreds of caricatures of show-business celebrities. New ones are installed regularly in little rituals involving the honored star and captured by photographers.
Sardi’s remains synonymous with Broadway history and tradition: It was, for example, the place where the Tony Awards were first thought up and where for many years the nominations were announced.
Broadway performers, not just theatergoers, still frequent the restaurant and bar, especially on Wednesdays between 5 p.m. and 7 p.m. — between their matinee and evening performances.
Joe Allen
When Joe Allen opened his restaurant in 1965, the cast of a show called Kelly gave him its poster. Allen put the poster on his wall, the show lasted one performance, and thus was born Joe Allen’s famous Flop Wall. All the theater posters hanging on the wall of this eatery are for shows that bombed on Broadway.
Joe Allen (326 West 46th Street) is one of some 30 restaurants on 46th Street between Eighth and Ninth Avenue; there are so many that the street long has been called Restaurant Row. You can find several other theater hangouts on that street, including Orso and the piano bar Don’t Tell Mama.
The “It” Bar Past, Present, and Future
Actors, playwrights and other theater professionals have been hanging out in nearby bars and restaurants since the 19th century, as the guides of the Broadway Up Close walking tours will tell you. They point out Keen’s Steakhouse (72 West 36th Street), which has been around since 1885 and proclaims itself the only survivor of what used to be the Theatre District around Herald Square, before the Theatre District moved to Times Square, a few blocks uptown and to the west. Keen’s was an actor’s hangout in the day, and its dining rooms are virtually museums, with 90,000 clay pipes hanging from the ceiling and its prized possession — the actual playbill from the Ford’s Theatre on the night Abraham Lincoln was assassinated there.
At the moment, according to Tim Dolan, the founder of Broadway Up Close, who is himself an actor, “everybody hangs out at Glass House Tavern” ( 252 West 47th Street), whether at the restaurant upstairs or the bar downstairs. “It’s frequented by performers more than by Muggles [which is what theater people call anybody who isn’t in the theater]. I remember walking in there one night late and seeing three Tony winners: Tonya Pinkins, Nikki James, and Nathan Lane.” The cast of Hamilton frequents the place after their show, which is a block away at the Richard Rodgers.
But, as it turns out, “everybody” doesn’t really mean everybody, as Dolan discovered when he surveyed his 14 guides, all but one of whom are also card-carrying stage performers. Their most popular choice among bars and restaurants (after Glass House Tavern) is Green Symphony (255 West 43rd Street).
But there are more than 100 restaurants in Times Square, and you can make reservations at Open Table. And there are places to eat and drink in the neighborhood for nearly every diet and budget — from the kosher steakhouse Le Marais (150 West 46th Street) to Kodama Sushi (301 West 45th Street), which features sushi rolls named after Broadway shows no longer open (Pippin, Mamma Mia, even Spider-Man), to the hole-in-the-wall vegan chain restaurant Blossom du Jour (617 9th Avenue). There are also numerous outdoor food trucks and food stands.
Schmackary’s
Schmackary’s
It is hard to see how anybody could actually hang out in this tiny cookie bakery, which has just a few seats and is most often filled with a long line of people waiting to buy cookies with names like Funfetti, Chunky Monkey, and Schmaker-doodle. (They also have chocolate chip.) But many theater people voice loud enthusiasm for Schmackary’s (362 West 45th Street), founded by former actor Zachary Schmahl in 2012. One week each year, an impressive roster of fully employed Broadway stars works behind the Schmackary’s counter to raise money for Broadway Cares/Equity Fights AIDS, an event known as Broadway Bakes.
Signature Theatre Lobby
The Pershing Square Signature Theatre Center (480 West 42nd Street), built in 2012, is just off 10th Avenue, a short walk from the Main Stem. Its spacious second-floor lobby is not yet a popular hangout, but it should be. Most of the people are waiting to see shows in one of Signature’s three Off-Broadway theatres there, but it includes a relatively inexpensive café, a bookshop that offers the works of the Signature’s illustrious playwrights-in-residence throughout its 25 years, and daily low-key jazz concerts, as well as free WiFi, ample café tables, and comfortable seating. There are frequent free programs there, mostly discussions with the cast and creative team behind their latest plays, but they also hold a regular book club; on June 2, book club members will discuss Patti Smith’s memoir Just Kids.
You don’t have to buy a drink or a book or even a ticket in order to hang out in their lobby. But you might consider it. Tickets cost only $25 during the initial run of all their plays, which are written by the most established and most cutting-edge playwrights in America.
Knickerbocker Hotel St. Cloud Rooftop Lounge
The St. Cloud, topping the newly renovated 1906 Knickerbocker Hotel (6 Times Square), is the newest of the sky-view lounges in Times Square, finished in 2015. Its view of the neighborhood is not as spectacular as the eighth floor Broadway Lounge at the Marriott Marquis or the Rooftop Lounge of the Times Square Hyatt — although you can clearly see that the Times Square New Year’s Eve ball is up there on One Times Square year-round. As yet largely undiscovered, it’s less crowded, even though it’s far smaller and more understated. It has both indoor and outdoor seating, and a promise of sophisticated entertainment and “speakeasy fun.”
Bryant Park
Bryant Park is a city park located between Fifth and Sixth Avenues and 40th and 42nd Streets, next to the main branch of the New York Public Library. When the weather is good, it’s a terrific place to eat a bag lunch (or order from some of the eateries both in and near the park) and to engage in that most urban of activities: people-watching. There are events scheduled daily. Of particular delight are the free Broadway in Bryant Park lunchtime concerts on Thursdays during the summer, featuring the casts of current Broadway shows.
Times Square Plaza
The “Crossroads of the World” has been reimagining itself in the past five years with the aim of becoming what architect Craig Dyker has described as the Lobby of the Theatre District. The effort to make Times Square more pedestrian-friendly is a work in progress. New pedestrian plazas have curtailed car traffic, and there are tables and chairs in parts of the plaza for resting. But now some complain about the increased . . . people traffic.
Still, the public streets that have been synonymous with New Year’s Eve since the first ball lowering in 1907 are now the sites of several annual summer events as well.
Stars on the Alley, midday on Friday, June 3, 2016, in Shubert Alley, offers musical numbers by the casts of some two dozen current Broadway shows, from Aladdin to Wicked.
Taste of Times Square, a food and music festival on Monday evening, June 6, 2016, will offer tastes from some 50 area restaurants. The booths line 46th Street from Broadway to 10th Avenue.
Solstice in Times Square takes place this year on Monday, June 10, offering free yoga classes right in the street to celebrate the summer solstice.
The Red Steps in Times Square
The Red Steps
The Red Steps deserves its own place on the list. It rests atop the TKTS discount ticket booth on Father Duffy Square, and offers a close-up overview of the passing show: the dozens of costumed characters, from Elmos to Minions to Captain Americas; the statue of George M. Cohan (“Give My Regards to Broadway”); the Spotlight on Broadway in-ground map made of steel and granite that shows the names and locations of all 40 official Broadway theatres; the people handing out flyers for current Broadway shows often dressed in a costume from the show they’re promoting; the endless towering skyscrapers and gaudy, glorious billboards that let you know you are in the middle of the most visited attraction on earth — Times Square.
Privacy Policy
Last updated and effective as of January 14, 2019
Introduction and Your Acceptance of These Terms
Broadway Direct ("Us", "We", "Our") knows that your personal information is very important to you, and We respect your privacy. This Privacy Policy explains how your personal information is collected, used, and protected and the choices available to you with respect to Our handling of your data. This Policy applies to all visitors to Broadway Direct.com, Our mobile services, services available via telephone, and those transactions that take place in person, by postal or electronic mail. (Collectively, the "Site"), including ticket sales, comments on articles, and any information provided to Us.. By visiting this website, you consent and agree to the terms of this Privacy Policy and to the collection, use and storage of your information by Us. From time to time, We may change this Privacy Policy. When We do, the “Last Updated” line above will be revised. You are responsible for regularly reviewing this Privacy Policy. Your continued use of this Site following the posting of a changed Privacy Policy indicates your acceptance of the changes. Unless We provide you with specific notice, no changes to Our Privacy Policy will apply retroactively. Please also refer to our Terms of Use and Lottery Terms & Conditions. If you require any more information or have any questions about Our privacy policy, please feel free to contact Us by email at [email protected].
Information We Collect
Information we collect directly from you: Your provision of your personal information to Us is completely voluntary; it is not a statutory or contractual requirement. Personally Identifiable Information (“PII”) is information that is uniquely identifiable to you, such as your name, address, email address, phone number, credit card number and other personal information that is not otherwise publicly available. Certain features of Our website may require that you provide Us with your personal information, including:
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To use these features, We may require you to provide your email address, mobile number, name and/or address and certain demographic information. When you give Us PII to use the features above, you expressly consent to Our collection, storage, use and disclosure of this information as described in this Privacy Policy. We may use your personal information to communicate with you about:
Your use of any of the features above;
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We may use your demographic information for in house statistics, advertising and marketing target information. Our processing of your personal information is necessary for the performance and fulfillment of the contract between us and to provide you with Our services. We will also process, transfer, disclose and preserve personal information when We have a good faith belief that doing so is necessary, to resolve disputes, enforce our agreements and otherwise required by law. You can always opt-out of receiving future promotional communications from Us; see the Choice/Opt-out section below.Information We Collect Automatically: Even if you don’t use any of the features above, when you visit Our website, We may collect certain information about you.
From your Browser. For example, Our servers keep an activity log that tracks all visitors to the website. The information in the activity log does not identify you individually. The information collected may include among other data: your IP address, your registered domain or home server, time of access, date of access, web page(s) visited, number of clicks, software crash reports, type of browser used, session identification number, search terms, search results, access times and referring website’s address. We use your IP address to help diagnose problems with Our server and to administer Our website. Your IP address is also used to gather broad demographic information, such as country of origin and geographic location. We use such data in the aggregate to run internal analyses to improve upon your experience on Our website.
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We comply with the Self-Regulatory Principles for Online Behavioral Advertising set forth by the Digital Advertising Alliance (DAA). You can opt-out of targeted advertising from certain providers at www.aboutads.info/consumers.
How We Use Your Personal Information
The personal information We collect allows Us to keep you posted on updates to Broadway Direct. It also helps Us to improve Our services, content, and advertising. If you don’t want to be on Our email list, you can opt out anytime by clicking the “unsubscribe” button or sending an unsubscribe email to [email protected]. From time to time, We may use your personal information to send transactional emails, such as communications about purchases and changes to Our terms, conditions, and policies. Because this information is important to your interaction with Broadway Direct, you may not opt out of receiving these communications. We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Broadway Direct’s services, and customer communications. If you enter into a sweepstakes, contest, or similar promotion We may use the information you provide to administer those programs.
Information Collected By/Shared With Third Parties
Other than as provided in this Privacy Policy, we do not share your personal information with third parties.
Advertising. We partner with advertising companies who may use information from cookies and the tracking tags they place on our website to provide you with targeted advertisements about goods and services that may be of interest to you based on your use of our website and to track the effectiveness of ads served to you. These advertising company partners may anonymously track your Internet usage across other websites in their networks beyond our website. Any information that these advertising companies collect via cookies and tracking tags is generally not personally identifiable (unless, for example, you provide personal information to them through an ad or email message). You are welcome to browse the site in private/incognito mode, which means cookies will not be activated and previous cookies will not be tracked. If you need help with this, contact us at [email protected]. If you would like more information about the use of cookies and tracking tags and to know your choices about not having this information used by these companies, see the Network Advertising Initiatives consumer Web site at http://www.networkadvertising.org/consumer/.
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Third Parties Doing Work for Us. Third parties have no rights to use any data We have collected on your behalf. However, We may employ other companies or individuals to perform functions on Our behalf, such as sending postal mail, email, and text messages, conducting sweepstakes/contests, prize fulfillment and promotional activities, analyzing data, providing marketing assistance, processing credit card payments and providing customer service. These outside suppliers, agents and vendors have access to your personal information only as needed to perform their functions.
Third Parties with Links from Our Website. From our website, you may be able to click on links to third party sites to buy tickets and merchandise and for other purposes. These third party sites may collect information, including personal information. We are not responsible for, nor do we have access to the information they collect. The collection of this information is governed by the privacy policies on the applicable third party sites.
Social Networking Services. Our website may integrate with social networking services. We do not control such services and are not liable for the manner in which they operate. While we may provide you with the ability to use such services in connection with our website, we are doing so merely as an accommodation and, like you, are relying upon those third party services to operate properly and fairly.
When necessary. We may also release personal information when we believe, in good faith, that such release is reasonably necessary to protect the rights, property or safety of Ourselves, Our clients, Our users, or others. We may disclose personal information about you to law enforcement, other government officials, or other third parties, as We, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringement, or other activity that is illegal or may expose Us to legal liability.
Public Forums
Please be aware that when you disclose PII through the comment feature or message board on the Site, the information may become public and accessible to all or a part of the Site community, so it is important for you to exercise discretion and appropriate caution when deciding to reveal PII in these areas. In addition, when you choose to make a posting, certain PII may be available for other users to view. We urge you to exercise discretion and caution when deciding to disclose your PII, or any other information, on the Site. WE ARE NOT RESPONSIBLE FOR THE USE OF ANY PII YOU VOLUNTARILY DISCLOSE THROUGH THE SITE VIA THESE FORUMS AND OTHER INTERACTIVE FEATURES. Please note that We reserve the right, but have no obligation, to republish content posted (including any PII contained therein) as further set forth in Our Terms of Use.
Co-Branded Pages
We may enter into relationships with “powered by” partners, business partners, sponsors, and co-branded sites (referred to here as “co-branded pages”). These might include, for example, pages that share our name and that of another entity. There may be a specific privacy policy on any such co-branded page. Any personal information that you provide when signing up at any co-branded page may be collected by, or shared with, our third party partner. We have no control over, and are not responsible for, our third party partners’ use of your personal information. If you want to learn more about other entities’ privacy practices, please review the websites of those third parties.
Transactions With Third Party E-commerce Partners, Vendors and Advertisers
When you provide personal information to one of Our Site’s third party e-commerce partners, vendors or advertisers (i.e. Ticketmaster.com, Telecharge.com), this transaction will occur in connection with the site of the e-commerce partner, vendor or advertiser, not on the Site, and, as such, the personal information you provide is collected pursuant to and controlled by the privacy policy of such e-commerce partner, vendor or advertiser. Broadway Direct is not responsible for such parties’ privacy policies and We encourage you to familiarize yourself with the applicable privacy policy of the e-commerce site with which you transact business or to contact the operator of such site for more information.
Delivery of Advertising and Other Content
In addition to ads and content that We may serve you directly, We use third-party advertising companies and marketing services companies to serve ads and other content when you visit Broadway Direct and elsewhere on the internet and in other media. Both We and these companies may use information about your visits to Broadway Direct and elsewhere to serve ads and other content to you. In the course of doing so, a unique third-party cookie may be placed or recognized on your browser by such companies. In addition, We and these companies may use Web beacons to help manage Our online advertising and content. These Web beacons enable Us and the third-party companies to recognize a browser’s cookie when a browser visits this Site and to learn which banner ads bring users to our website and to serve you ads that you may find of interest elsewhere on the internet and in other media. Both Broadway Direct and these companies may use information obtained from your visits to Broadway Direct or other websites, and information received from you offline in order to provide advertisements about goods and services and other content of interest to you across the internet and in other media. If you would like more information about this practice and to know your choices about not having this information used in this manner by Our third party advertising companies, please visit http://www.networkadvertising.org/optout_nonppii.asp and/or www.aboutads.info/choices. European users may opt out of receiving targeted advertising by visiting http://www.youronlinechoices.eu/. In addition, we may provide PII and Anonymous Information to marketing services companies. This may include information we received from you offline or online. These companies may combine information we provide (including PII and Anonymous Information) with personal and anonymous information they may have about you, using cookies they place or that We place on their behalf, as described in the section regarding “Cookies and Tracking Tags”. We require these companies to delete the PII we provide them. These companies may use the resulting non-personal information and such cookies for their own marketing purposes, and they may provide the same to their customers for their customer’s marketing purposes. Some of Our emails may contain tags that allow Us and Our advertisers and other partners to determine the types of content that may be of interest to you. Those tags may contain PII and may be shared with others to the same extent indicated in the section regarding “Cookies and Tracking Tags”. Those tags may not be deleted but you can opt out of receiving the emails.
Use of This Site by Children
The Site is not directed to individuals under the age of thirteen (13), and We request that such individuals do not provide personal information through the Site. If a parent or guardian becomes aware that his or her child has provided Us with PII without the parent or guardian’s consent by, for example, misrepresenting his or her age, that parent or guardian should contact us at [email protected]. If Broadway Direct determines that it has collected personal information of children under the age of 13, Broadway Direct will immediately delete such information and any accounts believed to be held by children under 13. In addition, we may not collect or process information from a citizen of an EU member state under the age of sixteen (16) without such person’s parental consent. If you are a citizen of an EU member state under the age of 16, please tell your parents that you are using the Site and have your parents email Us at [email protected] so that We may delete any information We may have collected about you.
California Visitors
California Civil Code § 1798.83 permits California residents to request information about whether we have disclosed personal information to any third parties for the third parties’ direct marketing purposes. California residents have the right to request in writing: (a) a list of the categories of Personal Information, such as name, email address and mailing address and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names and addresses of all such third parties. To make a request, please contact Us at the following email address: [email protected].
EU Visitors
If you are located within the European Union, you should be aware that your personal information will be transferred to the United States, the laws of which may be deemed by the European Union to have inadequate data protection. If you are located in a country outside the United States and voluntarily submit personal information to Us, you thereby consent to the general use of such information as provided in this privacy policy and to the transfer of that information to, and/or storage of that information in, the United States. We transfer Personal Information from the European Economic Area and Switzerland to the USA and other countries, some of which have not been determined by the European Commission to have an adequate level of data protection. Personal Information of EU residents will be transferred in compliance with the requirements of the General Data Protection Regulation (“GDPR”).
Rights of EU Data Subjects
If you are a resident of the European Union, under the GDPR, European Union residents, as data subjects, have the following rights:
Right to access – This right allows individuals to obtain confirmation as to whether or not personal information concerning him or her is being processed and provide access to such personal information. It also allows individuals to request details of the processing of his or her personal information, including, without limitation, categories of recipients to whom the personal information have been or will be disclosed and purposes of processing.
Right to rectify – This right allows individuals to rectify any inaccurate personal information about him or her.
Right to restrict processing – This right allows individuals to block or suppress processing of personal data under certain circumstances.
Right to be forgotten – This right is also known as the “right to erasure”. It is an individual’s right to have personal data erased or to prevent processing in specific circumstances.
Right of data portability – This right allows individuals to move, copy or transfer personal data from one place to another in a secure manner without interrupting the integrity and usability of the information.
Right to object to processing – This right allows individuals to object to certain types of processing, including direct marketing, profiling and providing for purposes of scientific or historical research and statistics.
An EU resident has the right to access his or her personal data that We hold and to ask that their personal data be corrected or erased and to port their data. An EU resident may also have the right to object to, or request that We restrict certain processing or to withdraw consent previously provided. If you would like to exercise your rights under the GDPR, please contact us at [email protected]. If you are an EU resident and have a concern about our processing of your personal data that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. For contact details of your relevant local Data Protection Authority, please see http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080
Security of Your Personal Information
Broadway Direct employs reasonable security measures consistent with standard industry practice, for personal information collected through this Site, including physical, electronic and operational measures to maintain security and prevent unauthorized access. While Broadway Direct takes all appropriate steps to safeguard personal information under Our control, unfortunately, no data transmission over the Internet or method of storing data can be guaranteed to be 100% secure. As such, We cannot guarantee that personal information supplied by users will not be accessed on Our servers, or intercepted while being transmitted to Us over the Internet. We assume no liability for any damages you may suffer as a result of interception, alteration or misuse of information during such transfers.
Retention
We will retain your information for as long as your account or inquiry is active and for a reasonable time thereafter in accordance with Our standard procedures or as necessary to comply with Our legal obligations, to resolve disputes, and to enforce Our agreements. Even if We delete some or all of your Personal Information, We may continue to retain and use aggregate or anonymous data previously collected and/or anonymize or aggregate your Personal Information. Please note that We will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.
Choice/Opt Out
This Site provides users the opportunity to opt-out of receiving communications from Us, at any time, by email at [email protected], or by clicking the unsubscribe link in any email communication. The Site gives users the following options for removing their information from our database, to not receive future communications or to no longer receive our service, at any time.
Users can send mail to the following postal address: Broadway Direct 1501 Broadway 14th floor New York, NY 10036
Users can call the following telephone number: (800) 223-6715.
Users can opt-out of receiving future newsletter emails from Us by selecting the “unsubscribe” link at the bottom of our email. However, We are not responsible for removing your information from the lists of any third party who has previously been provided with your information or is collecting your information through their cookies. You have the right to withdraw your consent for Our processing for your personal information by contacting us at [email protected].
Correct/Update
This website gives users the following options for changing and modifying information previously provided, at any time.
Users can send mail to the following postal address: Broadway Direct 1501 Broadway 14th floor New York, NY 10036
Users can call the following telephone number: (800) 223-6715
Successors
In the event that We are, or any component of our operations is, merged with, or is acquired by, another entity, then any such successor or acquiring entity may become the successor to Our obligations with respect to the personal information that you have provided to Us, which would be necessary for the entity to effectively continue our business. By using this website, you consent to any transfer and use of such personal information by an entity assuming control of Our operations as a result of a merger, purchase of assets, or liquidation in bankruptcy or insolvency.
Contact Us
If you have any questions about this Privacy Policy, the practices of this website, or your dealings with this website, you can send an email to [email protected]. Our data protection officer can also be contacted at [email protected].