Oh, what a celebration we’ll have! We’re counting down to November 22, when Wicked is out in movie theatres, starring Ariana Grande as Glinda and Cynthia Erivo as Elphaba. To gear up for the day that many fans of the Broadway show have been waiting two decades for, here’s a roundup of some of the most popular Wicked merchandise — from shoes to hair accessories — that you can fashion when you head to the movies.
There’s not only great merchandise for sale but also exquisite pink and green sweets! Broadway Direct has got you covered with a list of some of what’s available to try from a mystery-colored cupcake mix to special Rice Krispies Treats – and yes, even the Starbucks drink rollout.
Wicked Movie Merchandise and Partnerships
r.e.m. beauty at Ulta
It is no surprise that Ariana Grande’s makeup brand, r.e.m. beauty, came out with a Wicked line to celebrate the film. This r.e.m. beauty x Wicked Ozdust Eyeshadow Palette is the perfect colorful canvas. The palette, which costs $55 at Ulta Beauty, features 12 eye shadow shades ranging from shade-shifting duochromes to rich metallics and velvety mattes inspired by the tones of the Ozdust Ballroom. There’s also an r.e.m. beauty x Wicked Elphaba Makeup Set for $60 that features jewel-tone colors and includes liquid eye shadow, blush, lipstick, eyeliner, and color-changing lip balm inspired by Elphaba’s emerald allure.
Lele Sadoughi Accessories
Headbands, bows, and earrings, oh my! The Lele Sadoughi Wicked 12-piece collection pays homage to the original Broadway costumes. The brand teamed up with the musical’s Tony Award–winning costume designer, Susan Hilferty, to create the most exquisite pieces decked out in rhinestones — with some pieces sourced from the same fabrics as Glinda’s costumes. That includes a bubble blue knotted crystal wand headband for $195 with matching bubble blue bow barrette for $150. Complete the look with bubble blue Glinda wand earrings for $235. If you’re team Elphie, there’s the Earth Elphaba Greta Shimmer headband for $85, which pairs with the Earth Elphaba shimmer bow barrette for $75. Items can be purchased online and in person at the Gershwin Theatre, where Wicked is playing as the fourth longest-running show on Broadway.
Forever 21
Look just like Grande and Erivo at this year’s Super Bowl in matching sequined jerseys. Forever 21 is selling a Wicked Glinda Mini Jersey Dress and Wicked Elphaba Jersey Mini Dress for $49.99.
ALDO Shoes
Ruby slippers are so 1939. ALDO has released an elegant limited-edition 33-piece collection of footwear for men and women, along with handbags and matching accessories. The Amazafying pink mesh and satin stiletto pump is adorned with a pink bow and retails for $160. The Bewitching sandal comes in emerald green for $140 and features a magical potion bottle as the heel. For those who prefer a flat shoe, there are cool high-top sneaker options. The Wizomania emerald green slip-on shoe for men is covered with rhinestones and sells for $160. A similar black velour pair is decorated with a gold Oz emblem on top.
Target x Wicked Costume Designer Collab
It’s rare that a film’s costume designer gets to have their own collection at Target. Paul Tazewell, who designed the Wicked movie costumes (and won a Tony Award for his Hamilton costumes, by the way), has his own line at the giant retailer. The affordable prices make it hard not to put these items in your cart before they sell out. Pieces include a Wicked W Graphic Sweater in green for $30, and a similar one in pink for $25. Both tops pair well with the Adult Wicked Striped Bubble Graphic Mini Skirt for $30. The men’s version of a crewneck pullover is a mix of black and green for $22. This Adult Wicked Graphic Cardigan for $35 goes with matching pants for $30.
H&M
When someone needs a makeover and you simply have to take over, H&M is selling merchandise from sweatshirts to blazers. There’s a Boxy Printed T-shirt in four different patterns for $19.99. One has Elphaba and Glinda in black and white on the back, another features them in color, and the two others have the Wicked logo printed on it.
BÉIS Travel
Traveling? Hop on a broomstick and take this Wicked-inspired luggage set with you on your trip to the Emerald City. There are green and pink versions of various sets, including the Wicked Weekender vegan-leather overnight bag that fits a 15-inch laptop for $168. BÉIS also has four different sizes of their hard-shell exterior rolling suitcase set with 360-degree wheels in small carry-on, carry-on, medium check-in, and large check-in.
OPI Nail Polish
Attention all future Elphabas: Did you know that the actresses playing the role on Broadway are responsible for their own nail polish? The color has to be approved by the costume department. There’s now a designated line of nail polish to consider when picking out your color for the stage. OPI has launched a Wicked collection that’s sure to last beyond Wicked Part II. The Holiday ’24 nail lacquer 12PC mini pack for $49.99 features 12 bottles — one of each color — inspired by the movie. If you want to match the rest of the merch you purchased, there’s also the holiday ‘24 lacquer duo set of pink and green for $19.95. They are also selling a press-on Know Your Power pack for $19.99.
New York Hilton Midtown
Grab your bestie for a stay at the New York Hilton Midtown with a swankified, Stay Like Wicked suite. Guests can enjoy unique food and beverage surprises that ties into the magic of the film. A hidden coffee beverage bar will pop up behind a custom-built bookshelf based on the Wizard’s Throne Room and Shiz University. Guests can enjoy an in-room happy hour with signature green and pink cocktails and then the following morning enjoy a special delivery from a mystical floating balloon filled with breakfast pastries and other treats.
Wicked Movie Food, Drinks, and Sweet Treats
Starbucks Drinks
If you didn’t get your hands on the Wicked-themed Stanley cups, Starbucks is selling their own version of the trendy reusable cup beginning November 7. Fill them up with limited-edition drinks inspired by Glinda and Elphaba. The Glinda Pink Potion features a Mango Dragonfruit Starbucks Refreshers® Beverage hand-shaken with creamy coconut milk, ice and a scoop of real, freeze-dried dragonfruit. Topped with silky-smooth nondairy strawberry cold foam, the drink is finished with candy sprinkles. As for the green elixir? That’ll be more in line with coffee lovers. It’s brewed with Starbucks Cold Brew, sweetened with peppermint-flavored syrup, topped with silky-smooth nondairy matcha cold foam and colorful green candy sprinkles. The drinks are available at Starbucks now.
Betty Crocker Mix to Reveal Cookie Dough Pop Kit
Pink or green? What will it be? It’s a mystery as to what color you’ll bake with the Wicked-themed Vanilla Flavored Cookie Dough Pop Kit, exclusively from Betty Crocker. The kit comes with color-changing cookie dough mix, white melting wafers, edible glitter, and sticks. All you have to do is follow the baking instructions on the box and add water and water. The package makes eight pops. Walmart is selling the box for $5.98.
Betty Crocker Wicked Mix to Reveal Vanilla Cupcake Kit
No one mourns a cupcake. Betty Crocker is rolling out the sweets to celebrate the movie. Just like the cookie dough kit, it’s a toss up over what color the cupcakes will be: Enchantingly emerald or Perfectly pink. The box comes with color-changing cupcake mix, whipped topping mix, edible glitter, and baking cups. It makes 12 cupcakes.
Cocktails Straight From Oz
Host a wickedly entertaining party ahead of the film’s premiere by watching The Wizard of Oz with some specialty-themed cocktails. The limited-edition kit comes with all the spirits and mixers which makes it easy to create colorful pink and green drinks. Recipes are included to make the Absolut Ozmopolitan, Absolut Kahlúa Ozspresso Martini, Malibu Popular Pink Punch, Skrewball Thrillifying Nutty Elixir, as well as an Absolut Wickedly Dirty Martini. The set can be purchased for $159.99 at Cocktails Courier and it even comes with Fandango codes towards Wicked movie ticket purchases and a chance to win a trip for two to the Wicked premiere in Los Angeles.
Mystery Color Macaroni and Cheese
Serve up some Wicked-themed macaroni and cheese. Like the cookie dough kit, this too, is anyone’s guess as to what color it’ll be. The mac and cheese cup is shelf-stable, meaning it doesn’t need to be refrigerated if it’s unopened. The product serves one and sells for $1 at Walmart.
Rice Krispies Treats
Snap, Crackle, and Pop have melted into the handprints of our hearts. Kellogg’s Rice Krispies are celebrating Wicked with limited edition packages with either pink or green sprinkles. At Target, it retails for $4.49.
Universal Studios
If you are heading to California or Florida this fall, look for special Wicked-themed dining experiences at Universal Studios Hollywood and Universal Orlando Resort. Instagram user Followtheyellowbrickgirl tried out some of the items on the fast food menu including a bewitching bacon burger, roastified corn flatbread, lemonicious poppy seed salad and an apple pie funnelist cake with whipped cream and green sprinkles. In addition, Voodoo Doughnuts and The Toothsome Chocolate Emporium & Savory Feast Kitchen at Universal City Walk on both coasts will have limited edition items on their menus inspired by the film and its characters.
Din Tai Fung
In town to see Wicked on Broadway? Grab a bite at Din Tai Fung which is offering a unique Wicked themed dining experience that’s all green! In honor of the musical’s 21st year on Broadway, the restaurant is offering a green cucumber salad, green string beans, green vegan dumplings and vegan green noodles with sesame sauce. Wash the meal down with their own version of a green elixir – a take on the Whiskey Sour. The drink is made with Johnnie Walker Black Label, Midori, yuzu juice, lime, and egg white, finished with a magic glitter swirl. It’s only being offered at its New York City location only through November 30.
Having recently celebrated its 21st anniversary on Broadway, Wicked is currently running at the Gershwin Theatre.