The coronavirus pandemic is preventing the traditional community gathering in the heart of NYC’s Theater District. This year, the highly anticipated event will be online with all the features fans love from the in-person event: live and silent auctions, one-on-one video chats with Broadway stars, and the opportunity to bring home theatrical collectibles.
Early bidding begins today on silent and live auction items at broadwaycares.org. Live auction lots already up for bidding online include virtual Zoom meet-and-greets with Jonathan Groff, Bernadette Peters, Plaza Suite’s Sarah Jessica Parker, Matthew Broderick & John Benjamin Hickey, and Ben Platt, a virtual walk in the woods with Alan Cumming, opening night, and party tickets to The Music Man and Plaza Suite, and more. This auction will culminate in a live Zoom-room bidding battle at 5 PM ET on September 20. Registration is now open.
Nearly 100 silent auction items are up for bid including a Halloween costume worn by Tom Hiddleston, a musical phrase from Waitress handwritten and signed by Sara Bareilles and a signed edition of Barbra Striesand’s Christmas CD.
In place of the fan-favorite Autograph Table and Photo Booth, Broadway Cares will be offering a limited number of one-on-one video chats with Broadway stars. The special guests participating in the sessions will be announced next week.
Instead of tables of theatrical treasures from Broadway shows and organizations lining streets of the Theater District, special “flea market finds” and eBay “buy it now” bundles will offer fans another way to be part of the day.
Every dollar donated during the virtual Broadway Flea Market & Grand Auction will help those across the country affected by HIV/AIDS, COVID-19, and other critical illnesses receive healthy meals, lifesaving medication, emergency financial assistance, housing, counseling, and more. The donations also support and champion organizations focused on social justice and anti-racism.
Last year’s Broadway Flea Market & Grand Auction raised $870,167. Since 1987, the 33 editions of this highly anticipated annual event have raised $15.4 million.
Broadway Cares/Equity Fights AIDS is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources, and generosity of the American theater community, since 1988 Broadway Cares/Equity Fights AIDS has raised more than $300 million for essential services for people with HIV/AIDS, COVID-19, and other critical illnesses across the United States.
Last updated and effective as of January 14, 2019
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