Want to share the joy this holiday season? Now, you can give the gift of Broadway and give back at the same time!
Broadway Direct is continuing our annual Giving Tuesday tradition by donating $5 for every qualifying ticket* purchased from December 1–2 to three nonprofit organizations that represent Broadway Direct’s values of diversity, equity, inclusion, & education: Broadway Cares/Equity Fights AIDS, Theatre Development Fund, and Family Equality.
Tickets must be purchased on Broadway Direct between December 1 and December 2 so now is the time to snag tickets to the show you’ve been eyeing. And remember, when you buy from Broadway Direct, you’re buying direct from the theatre, so you’re getting authentic tickets, guaranteed.
See some participating shows and learn more about these incredible organizations below!
Giving Tuesday: Spotlight on Participating Shows
Broadway Cares/Equity Fights AIDS
Broadway Cares/Equity Fights AIDS is one of the nation’s leading industry-based non-profit AIDS fundraising and grant-making organizations — helping people across the country and across the street receive lifesaving medications, health care, nutritious meals, counseling and emergency financial assistance.
“The generosity and compassion of those onstage, backstage and in the audience helps ensure people in need continue to receive food, medication and critical care,” Executive Director Danny Whitman said.
Since 1988 Broadway Cares/Equity Fights AIDS has raised more than $300 million for essential services for people living with HIV/AIDS, struggling with COVID-19 and facing other critical illnesses in all 50 states, Puerto Rico and Washington, D.C.
“On a day defined by generosity, it’s important to remember that many of the organizations supported by Broadway Cares/Equity Fights AIDS are facing devastating cuts even as need grows.
“Broadway Cares will remain a steadfast partner to all 483 organizations in our National Grants Program and to the vital safety net of services offered to our friends and colleagues in the theater community by the Entertainment Community Fund. The need has never been greater, and neither has our shared humanity,” said Whitman.
Theatre Development Fund
Theatre Development Fund is a not-for-profit service organization dedicated to sharing the power of the performing arts with everyone. Their mission is to engage a broad and diverse audience by removing the financial, physical and invisible barriers to attendance. TDF Accessibility Programs provide a membership service for theatre-goers who are hard of hearing or deaf, have low vision or are blind, cannot climb stairs or require aisle seating or wheelchair accessibility. It is the philosophy of the organization that everyone, regardless of disability, should have access to the performing arts.
Created in 1968 to help an ailing New York theatre industry, TDF now provides support to more than 1,000 plays and musicals, returning upwards of $2 billion in revenue to thousands of Broadway, Off-Broadway and Off-Off Broadway music and dance productions.
Family Equality
Family Equality’s mission is to advance legal and lived equality for LGBTQ families — and for those who wish to form them — through building community, changing hearts and minds, and driving policy change.
“Family Equality is the only national organization dedicated to protecting and advancing the freedoms of all LGBTQ+ families through bold advocacy, transformative education, and powerful community building,” CEO of Family Equality Darra Gordon said.
Family Equality envisions systems of service and support that are free of discrimination and that maximize opportunities for LGBTQ youth needing permanency and LGBTQ adults seeking family formation through adoption, foster care, assisted reproductive technology, or other means.
“Family Equality is doubling down and making sure every family in every corner of this country has the support and resources they need to protect their families, creating more and broader coalitions to protect all that has been accomplished, and most importantly, taking back the narrative so we are truly seen.
“Since 1979, Family Equality has been at the heart of the LGBTQ+ movement, fighting for legal recognition, equality, and respect for families across the country,” said Gordon.
About #GivingTuesday
#GivingTuesday is a global day of giving that harnesses the collective power of individuals, communities, and organizations to encourage philanthropy and to celebrate generosity worldwide. Following Thanksgiving and the widely recognized shopping events Black Friday and Cyber Monday, this year’s #GivingTuesday will take place on December 3 and will kick off the giving season by inspiring people to collaborate and give back.
Founded in 2012 by the 92nd Street Y, a community and cultural center in New York City, #GivingTuesday inspired millions of people to give back and support the causes they believe in. More than $300 million was raised online to benefit a tremendously broad range of organizations, and much more was given in volunteer hours, donations of food and clothing, and acts of kindness.
*Applicable to eligible purchases on Broadway Direct to the following shows: The 25th Annual Putnam County Spelling Bee, 44 The Musical, Aladdin, All Out, Amahl and the Night Visitors, ART, Beetlejuice, Buena Vista Social Club, Bug, Cats: The Jellicle Ball, Chess, Chicago, Death Becomes Her, Giant, The Great Gatsby, Hamilton, Heathers the Musical, Hell’s Kitchen, Joe Turner’s Come and Gone, Just in Time, Liberation, The Lion King, Little Bear Ridge Road, The Lost Boys, Mamma Mia!, Maybe Happy Ending, MJ, Oh, Mary!, Operation Mincemeat, The Outsiders, Proof, Ragtime, Schmigadoon!, SIX, Stranger Things: The First Shadow, Two Strangers (Carry a Cake Across New York), and Wicked.
