This holiday season, Broadway Direct and its founder, the Nederlander Organization, will be celebrating #GivingTuesday by donating $5 for every qualifying ticket purchased on Broadway Direct* from November 20 to November 27 to three nonprofit organizations that represent Broadway Direct’s values of inclusion, education, and accessibility: Family Equality Council, Situation Project, and TDF.

Please join us in giving back to the community this holiday season by purchasing tickets to Celebrity Autobiography on Broadway, The Cher Show, Hamilton, The Illusionists: Magic of the Holidays, Pretty Woman: The Musical, Summer: The Donna Summer Musical, Tootsie, Waitress, and Wicked.

Family Week 2017 - The Video

The Family Equality Council’s mission is to advance legal and lived equality for LGBTQ families, and for those who wish to form them, through building community, changing hearts and minds, and driving policy change. FEC envisions a future where all LGBTQ families, regardless of creation or composition, live in communities that recognize, respect, protect, and value them. They envision a world in which every LGBTQ person has the right and the opportunity to form and sustain a loving family, regardless of sexual orientation, gender identity, race, religion, national origin, location, socioeconomic status, disability, or the intersection of those characteristics. Finally, they envision systems of service and support that are free of discrimination and that maximize opportunities for LGBTQ youth needing permanency and LGBTQ adults seeking family formation through adoption, foster care, assisted reproductive technology, or other means.

What is The Situation Project?

Situation Project is on a mission to connect New York City schools in underserved areas with arts and cultural experiences. Their efforts nurture untapped talent pools by investing in the cultural capital of students in high-performing, arts-deficient New York City public schools. They do this by exposing these students and their communities to cultural experiences, institutions, and working professionals. To date, Situation Project has created more than 15,000 student experiences.


TDF is a nonprofit service organization dedicated to bringing the power of the performing arts to everyone. Founded in 1968, TDF’s mission is to sustain live theater and dance by engaging and cultivating a broad and diverse audience and eliminating barriers to attendance. TDF fulfills its mission with a variety of programs that expand access, cultivate communities, and support the makers of the performing arts. Best known for its theatergoing programs (including the TKTS by TDF Discount Booths and TDF Membership Programs), TDF’s accessibility, school, community engagement, and information programs — as well as the TDF Costume Collection Rental and Research Programs — have introduced millions of people to the theater and have helped make the unique experience of theater available to everyone.

#GivingTuesday is a global day of giving that harnesses the collective power of individuals, communities, and organizations to encourage philanthropy and to celebrate generosity worldwide. Following Thanksgiving and the widely recognized shopping events Black Friday and Cyber Monday, this year’s #GivingTuesday will take place on November 27 and will kick off the giving season by inspiring people to collaborate and give back.

Founded in 2012 by the 92nd Street Y, a community and cultural center in New York City, #GivingTuesday inspired millions of people to give back and support the causes they believe in. More than $300 million was raised online to benefit a tremendously broad range of organizations, and much more was given in volunteer hours, donations of food and clothing, and acts of kindness.

View all qualifying shows for #GivingTuesday.

Broadway Direct + Giving Tuesday

*Applicable to eligible purchases on Broadway Direct to the following shows: Celebrity Autobiography on Broadway, The Cher Show, Hamilton, The Illusionists: Magic of the Holidays, Pretty Woman: The Musical, Summer: The Donna Summer Musical, Tootsie, Waitress, and Wicked.