Theatregoers who love merchandise will now have an easier way to collect it! Creative Goods Merchandise recently launched their newest program, Curtain Collect, which allows theatre patrons to forego crowded theatre lobbies and shop show merchandise directly from their seats.

The Curtain Collect program will be available for upcoming Broadway performances of Company, Dear Evan Hansen, Hamilton, Jagged Little Pill, Mrs. Doubtfire, MJ The Musical, TINA – The Tina Turner Musical, and Waitress.

The process is simple: signage placed throughout participating theatres directs audiences to scan a QR code to shop via Curtain Collect, where they can order their desired merchandise and pay via their mobile device any time before the beginning of Act II. Purchases will be ready for pickup at the designated in-theatre location at the end of the show.

“Broadway theatres have limited space, and we always do the best job to create the most dynamic sales experience for the consumers. While we love a crowded lobby, because that means we are selling tickets, the reality is that a portion of the audience are unable to access merchandise,” said Pete Milano, Owner of Creative Goods. “At Creative Goods, we aim to continue to push the theatregoing experience forward and find new ways to reach the audience.”