They say it takes a village, but maybe what it really takes is a performing arts center. That’s the idea behind The Smith Center for the Performing Arts in Las Vegas — a world-class, multi-use venue designed to not just foster the arts for a new generation but also to act as a catalyst for strengthening a local community.
“People say that this is the most important building to be built in Nevada in our lifetime,” says Myron Martin, president and CEO of The Smith Center. “That sounds boastful, but the truth is this place touches the community more broadly and deeply than any other. In our first two years we have greeted 1 million patrons and welcomed 125,000 students for workshops and master classes.”
Las Vegas, the flashy metropolis that glitters in the middle of a Southern Nevada desert valley, of course, draws a steady stream of visitors. It’s famous around the world for its gambling, food, and entertainment attractions, and it offers everything from replicas of the Great Sphinx of Egypt, the Manhattan skyline, and the landmarks of Paris and Venice, to theme hotels inspired by ancient Rome and medieval Europe. But its local residents were left culturally parched. Some 20 years ago, a group of community leaders committed to a plan that would dramatically address this omission. The result: a lovingly constructed edifice, primarily underwritten by the Reynolds Foundation, honoring the names of the foundation chairman, Fred W. Smith, and his wife, Mary, which opened to the public in March 2012.
Set apart from the glitzy Strip that eclipsed the city in the late 1940s, The Smith Center dominates the 61-acre area known as Symphony Park, just about mile west of the newly revitalized downtown. It was built on land that once belonged to the Union Pacific Railroad; rail tracks still mark the eastern boundary of the park, a testament to Las Vegas’ origins as a train stop from more than a century before.
“World-class performing arts centers are a catalyst for downtown economic development,” notes Martin, as we tour the monumental Smith Center. “This is nothing new,” he adds, citing examples of similar transformations experienced around the country: the New Jersey Performing Arts Center (NJPAC) in Newark; Bass Hall in Fort Worth, Texas; and the Cerritos Center for the Performing Arts in Los Angeles County. “Ours has had a transformative effect on our community.”
The Smith Center was designed by David M. Schwartz, drawing inspiration from Nevada’s landmark Hoover Dam. Martin explains that the architect had noted that Las Vegas really became a city only after the construction of the dam in the 1930s. “But he said that in a city like Vegas, where we do faux versions of other architecture, he didn’t want to do a tongue-in-cheek version of art deco.” Instead, The Smith Center is an elegant fusion of genuine art deco and art moderne styles. Design elements from the dam are incorporated throughout the building, including the light fixtures. The majestic winged bronze sculpture by artist Benjamin Victor, titled “Genius in Flight,” that dominates the grand staircase in the grand lobby of the Center’s main building, Reynolds Hall, is an homage to the twin seated “Winged Figures of the Republic” that guard the entrance to the dam.
Before the plans for the performing arts center were completed, Martin conducted a whirlwind tour through Europe in order to gather ideas for their project. “We felt that if we traveled to the world’s greatest venues, not only would we find inspiration, but we would have a vocabulary that would help us communicate with the architects,” he says. “This is the same Italian marble that you will find at the La Scala Opera House in Milan,” he notes as we cross the floor of the magnificent Reynolds Hall lobby. “The general director who was giving us the tour at La Scala told us that their marble floor had been there since the beginning, and he mentioned the names of the many great composers who had walked on that floor. We wanted to build something that would last just like that.”
The 2,050-seat Reynolds Hall — which brings to mind a European three-tiered grand opera house, with its plush mocha seats and 23 luxury boxes — is a boon for lovers of theater, classical music, and dance. “The Broadway community has always dreamed of having something like this in Las Vegas because we are an important stop geographically when they are routing their tours,” notes Martin. The hotel casinos on the Strip are not geared to accommodate the logistics of a one-week touring engagement. Prior to the opening of The Smith Center, the only options for a show from Broadway were to settle in for a long run at a hotel casino (which served shows such as Hairspray and Jersey Boys), or to sit uneasily in a too-large convention-center-type venue.
The Center has already proved a huge success with touring Broadway productions. In October, it hosted a recent return engagement of Wicked and, last month, the national tour of Pippin. Coming up in 2015 is a host of shows, including Joseph and the Amazing Technicolor Dreamcoat, Newsies, Cinderella [as well as the new national tours of If/Then, Gentleman’s Guide to Love and Murder, Cabaret and The Bridges of Madison County. Reynolds Hall is also home to the Nevada Ballet Theater, the Las Vegas Philharmonic, and functions as a concert venue for special performances by music legends such as Burt Bacharach and Englebert Humperdinck (both scheduled for 2015); its programming also includes classical music events such as the London Symphony Orchestra and Michael Tilson Thomas.
Even greater programming diversity is possible in the Boman Pavilion, a five-story building that is also part of the Smith Center complex. The two-level, intimate 258-seat Cabaret Jazz club, where the audience is seated around café tables, fulfills two functions. “We knew there was an audience for cabaret shows as well as one for jazz but we weren’t sure if there was enough of either full-time,” Martin explains. “So we hedged our bets a little bit and it turns out that it’s just right.” The building also houses the 250-seat Troesh Studio Theater, a flexible multi-use space that, when it is not being used as a black box theater, can function as a dance studio and a rehearsal space as well. Up on the fourth floor, The Elaine Wynn Studio for Arts Education fulfils the Center’s commitment to the artists and the audiences of tomorrow. Children from all around the state get to participate in top-brand educational programs such as the Nevada High School Music Theater Awards, Disney Musicals in Schools, and Camp Broadway.
Having been a part of the $470 million project since its very conception, Martin says, “We dreamt really big. We took thousands of pages of notes and photographs and we learned from the best in the country and around the world, which led us to create something very special. But the truth is, The Smith Center is bigger than any dream we ever had. The reality is even better than the dream.”
Last updated and effective as of January 14, 2019
Introduction and Your Acceptance of These Terms
Information We Collect
Information we collect directly from you: Your provision of your personal information to Us is completely voluntary; it is not a statutory or contractual requirement. Personally Identifiable Information (“PII”) is information that is uniquely identifiable to you, such as your name, address, email address, phone number, credit card number and other personal information that is not otherwise publicly available. Certain features of Our website may require that you provide Us with your personal information, including:
Mobile Alert Sign-Up (SMS)
Contact Us (email)
Public forums (e.g. message boards)
E-commerce (ticket purchases)
Your use of any of the features above;
New content on Our website;
News that We think may interest you about Us;
Responses to your questions/comments to us; and
Information relating to a ticket purchase.
We may use your demographic information for in house statistics, advertising and marketing target information. Our processing of your personal information is necessary for the performance and fulfillment of the contract between us and to provide you with Our services. We will also process, transfer, disclose and preserve personal information when We have a good faith belief that doing so is necessary, to resolve disputes, enforce our agreements and otherwise required by law. You can always opt-out of receiving future promotional communications from Us; see the Choice/Opt-out section below.Information We Collect Automatically: Even if you don’t use any of the features above, when you visit Our website, We may collect certain information about you.
From your Browser. For example, Our servers keep an activity log that tracks all visitors to the website. The information in the activity log does not identify you individually. The information collected may include among other data: your IP address, your registered domain or home server, time of access, date of access, web page(s) visited, number of clicks, software crash reports, type of browser used, session identification number, search terms, search results, access times and referring website’s address. We use your IP address to help diagnose problems with Our server and to administer Our website. Your IP address is also used to gather broad demographic information, such as country of origin and geographic location. We use such data in the aggregate to run internal analyses to improve upon your experience on Our website.
Tracking Tags (also known as “web beacons,” “action tags” or “single-pixel gifs”). Our website may also use tracking tags. Tracking tags are invisible graphics embedded in the pages of Our website that are programmed to collect non-personal information about your use of Our website. Like cookies, tracking tags provide overall usage patterns for Our website that We use for analysis and to provide personalized services and advertising content.
We comply with the Self-Regulatory Principles for Online Behavioral Advertising set forth by the Digital Advertising Alliance (DAA). You can opt-out of targeted advertising from certain providers at www.aboutads.info/consumers.
How We Use Your Personal Information
The personal information We collect allows Us to keep you posted on updates to Broadway Direct. It also helps Us to improve Our services, content, and advertising. If you don’t want to be on Our email list, you can opt out anytime by clicking the “unsubscribe” button or sending an unsubscribe email to [email protected]. From time to time, We may use your personal information to send transactional emails, such as communications about purchases and changes to Our terms, conditions, and policies. Because this information is important to your interaction with Broadway Direct, you may not opt out of receiving these communications. We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Broadway Direct’s services, and customer communications. If you enter into a sweepstakes, contest, or similar promotion We may use the information you provide to administer those programs.
Information Collected By/Shared With Third Parties
Third Parties Doing Work for Us. Third parties have no rights to use any data We have collected on your behalf. However, We may employ other companies or individuals to perform functions on Our behalf, such as sending postal mail, email, and text messages, conducting sweepstakes/contests, prize fulfillment and promotional activities, analyzing data, providing marketing assistance, processing credit card payments and providing customer service. These outside suppliers, agents and vendors have access to your personal information only as needed to perform their functions.
Third Parties with Links from Our Website. From our website, you may be able to click on links to third party sites to buy tickets and merchandise and for other purposes. These third party sites may collect information, including personal information. We are not responsible for, nor do we have access to the information they collect. The collection of this information is governed by the privacy policies on the applicable third party sites.
Social Networking Services. Our website may integrate with social networking services. We do not control such services and are not liable for the manner in which they operate. While we may provide you with the ability to use such services in connection with our website, we are doing so merely as an accommodation and, like you, are relying upon those third party services to operate properly and fairly.
When necessary. We may also release personal information when we believe, in good faith, that such release is reasonably necessary to protect the rights, property or safety of Ourselves, Our clients, Our users, or others. We may disclose personal information about you to law enforcement, other government officials, or other third parties, as We, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringement, or other activity that is illegal or may expose Us to legal liability.
Transactions With Third Party E-commerce Partners, Vendors and Advertisers
Delivery of Advertising and Other Content
In addition to ads and content that We may serve you directly, We use third-party advertising companies and marketing services companies to serve ads and other content when you visit Broadway Direct and elsewhere on the internet and in other media. Both We and these companies may use information about your visits to Broadway Direct and elsewhere to serve ads and other content to you. In the course of doing so, a unique third-party cookie may be placed or recognized on your browser by such companies. In addition, We and these companies may use Web beacons to help manage Our online advertising and content. These Web beacons enable Us and the third-party companies to recognize a browser’s cookie when a browser visits this Site and to learn which banner ads bring users to our website and to serve you ads that you may find of interest elsewhere on the internet and in other media. Both Broadway Direct and these companies may use information obtained from your visits to Broadway Direct or other websites, and information received from you offline in order to provide advertisements about goods and services and other content of interest to you across the internet and in other media. If you would like more information about this practice and to know your choices about not having this information used in this manner by Our third party advertising companies, please visit http://www.networkadvertising.org/optout_nonppii.asp and/or www.aboutads.info/choices. European users may opt out of receiving targeted advertising by visiting http://www.youronlinechoices.eu/. In addition, we may provide PII and Anonymous Information to marketing services companies. This may include information we received from you offline or online. These companies may combine information we provide (including PII and Anonymous Information) with personal and anonymous information they may have about you, using cookies they place or that We place on their behalf, as described in the section regarding “Cookies and Tracking Tags”. We require these companies to delete the PII we provide them. These companies may use the resulting non-personal information and such cookies for their own marketing purposes, and they may provide the same to their customers for their customer’s marketing purposes. Some of Our emails may contain tags that allow Us and Our advertisers and other partners to determine the types of content that may be of interest to you. Those tags may contain PII and may be shared with others to the same extent indicated in the section regarding “Cookies and Tracking Tags”. Those tags may not be deleted but you can opt out of receiving the emails.
Use of This Site by Children
The Site is not directed to individuals under the age of thirteen (13), and We request that such individuals do not provide personal information through the Site. If a parent or guardian becomes aware that his or her child has provided Us with PII without the parent or guardian’s consent by, for example, misrepresenting his or her age, that parent or guardian should contact us at [email protected]. If Broadway Direct determines that it has collected personal information of children under the age of 13, Broadway Direct will immediately delete such information and any accounts believed to be held by children under 13. In addition, we may not collect or process information from a citizen of an EU member state under the age of sixteen (16) without such person’s parental consent. If you are a citizen of an EU member state under the age of 16, please tell your parents that you are using the Site and have your parents email Us at [email protected] so that We may delete any information We may have collected about you.
California Civil Code § 1798.83 permits California residents to request information about whether we have disclosed personal information to any third parties for the third parties’ direct marketing purposes. California residents have the right to request in writing: (a) a list of the categories of Personal Information, such as name, email address and mailing address and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names and addresses of all such third parties. To make a request, please contact Us at the following email address: [email protected].
Rights of EU Data Subjects
If you are a resident of the European Union, under the GDPR, European Union residents, as data subjects, have the following rights:
Right to access – This right allows individuals to obtain confirmation as to whether or not personal information concerning him or her is being processed and provide access to such personal information. It also allows individuals to request details of the processing of his or her personal information, including, without limitation, categories of recipients to whom the personal information have been or will be disclosed and purposes of processing.
Right to rectify – This right allows individuals to rectify any inaccurate personal information about him or her.
Right to restrict processing – This right allows individuals to block or suppress processing of personal data under certain circumstances.
Right to be forgotten – This right is also known as the “right to erasure”. It is an individual’s right to have personal data erased or to prevent processing in specific circumstances.
Right of data portability – This right allows individuals to move, copy or transfer personal data from one place to another in a secure manner without interrupting the integrity and usability of the information.
Right to object to processing – This right allows individuals to object to certain types of processing, including direct marketing, profiling and providing for purposes of scientific or historical research and statistics.
An EU resident has the right to access his or her personal data that We hold and to ask that their personal data be corrected or erased and to port their data. An EU resident may also have the right to object to, or request that We restrict certain processing or to withdraw consent previously provided. If you would like to exercise your rights under the GDPR, please contact us at [email protected]. If you are an EU resident and have a concern about our processing of your personal data that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. For contact details of your relevant local Data Protection Authority, please see http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080
Security of Your Personal Information
Broadway Direct employs reasonable security measures consistent with standard industry practice, for personal information collected through this Site, including physical, electronic and operational measures to maintain security and prevent unauthorized access. While Broadway Direct takes all appropriate steps to safeguard personal information under Our control, unfortunately, no data transmission over the Internet or method of storing data can be guaranteed to be 100% secure. As such, We cannot guarantee that personal information supplied by users will not be accessed on Our servers, or intercepted while being transmitted to Us over the Internet. We assume no liability for any damages you may suffer as a result of interception, alteration or misuse of information during such transfers.
We will retain your information for as long as your account or inquiry is active and for a reasonable time thereafter in accordance with Our standard procedures or as necessary to comply with Our legal obligations, to resolve disputes, and to enforce Our agreements. Even if We delete some or all of your Personal Information, We may continue to retain and use aggregate or anonymous data previously collected and/or anonymize or aggregate your Personal Information. Please note that We will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.
This Site provides users the opportunity to opt-out of receiving communications from Us, at any time, by email at [email protected], or by clicking the unsubscribe link in any email communication. The Site gives users the following options for removing their information from our database, to not receive future communications or to no longer receive our service, at any time.
Users can send mail to the following postal address: Broadway Direct 1501 Broadway 14th floor New York, NY 10036
Users can call the following telephone number: (800) 223-6715.
Users can opt-out of receiving future newsletter emails from Us by selecting the “unsubscribe” link at the bottom of our email. However, We are not responsible for removing your information from the lists of any third party who has previously been provided with your information or is collecting your information through their cookies. You have the right to withdraw your consent for Our processing for your personal information by contacting us at [email protected].
This website gives users the following options for changing and modifying information previously provided, at any time.
Users can send mail to the following postal address: Broadway Direct 1501 Broadway 14th floor New York, NY 10036
Users can call the following telephone number: (800) 223-6715
In the event that We are, or any component of our operations is, merged with, or is acquired by, another entity, then any such successor or acquiring entity may become the successor to Our obligations with respect to the personal information that you have provided to Us, which would be necessary for the entity to effectively continue our business. By using this website, you consent to any transfer and use of such personal information by an entity assuming control of Our operations as a result of a merger, purchase of assets, or liquidation in bankruptcy or insolvency.