Another Tonys ceremony means another Audience Rewards challenge! The Tony Awards, in partnership with Audience Rewards, Broadway’s first and only loyalty program, has announced the return of the Official Tony Awards Challenge, the game in which Broadway enthusiasts predict the winners of this year’s Tony Awards.
Based on this year’s Tony Award nominations, Audience Rewards members can participate in the interactive game, ballot-style, in which they predict the winners of the 75th Annual Tony Awards in each of the 26 categories. Fans have a chance to win a number of prizes, including the grand prize of 75 free Broadway tickets, as well as Audience Rewards ShowPoints (redeemable for free tickets, curated experiences, and more). The game represents a unique opportunity for theater fans to engage with the Broadway shows they love and celebrate the return of live theater and the traditional Tony Awards.
This year, players have the option to “Go Big” and guess all 26 categories correctly to win the top prize of 75 free Broadway tickets. Or players can choose to “Go Fast” and predict eight notable category winners to receive 500 ShowPoints.
“Every year, the Tony Awards Challenge represents a fun way for theater fans to connect with Broadway,” Katie Dalton, Audience Rewards Executive Vice President, said. “The game feels especially meaningful this year as a way to celebrate the stellar Broadway season that has triumphantly returned after the unprecedented shutdown, and the 75th Annual Tony Awards!”
“We are excited to once again partner with Audience Rewards, to mark our 75th Anniversary,” said Heather Hitchens, President of the American Theatre Wing and Charlotte St. Martin, President of The Broadway League. “This is a wonderful way to bring theatre fans together as we collectively celebrate Broadway’s return!”
As previously announced, Academy Award winner and Tony nominee Ariana DeBose will host The 75th Annual Tony Awards, airing live coast-to-coast (8 – 11 p.m. LIVE EST/5 – 8 p.m. PST) on the CBS Television Network, and streaming live and on demand on Paramount+. Check Broadway Direct all month long for all things Tony Awards.