Broadway is back and TikTok is bringing the shows in the Theatre District to homes all around the world. The popular social media platform has announced various exclusive events occurring on the app, all to do with Broadway!
“We are thrilled to welcome audiences back to Broadway. But realizing that only 1,700 guests would get to experience our first performance in the theatre, we wanted to find a way for everyone to be part of this historic Broadway moment. Partnering with TikTok allows us to literally bring The Lion King into the hands of theatre lovers wherever they are to share in this once-in-a-lifetime evening.” Angelo Desimini, Disney Theatrical Productions VP, Marketing, Publicity, Sales & Education.
Right off the success of that stream, TikTok has also announced more exciting Broadway events in the coming weeks.
On September 22 at 6:30 p.m. EST, tune in for a live performance from Sara Bareilles’ hit musical adaptation of Waitress and a backstage tour of the Broadway set! The LIVE stream will be held on the @waitressmusical official TikTok account.
Be taken to a whole new world on September 28 at 8 p.m. EST, when the Broadway production of Aladdin will take viewers inside the theatre for a peek backstage during intermission, culminating in a live performance of Friend Like Me streamed on @disneyonbroadway account.
Join TikTok and surprise special guests on October 5 at 8 p.m. EST as they take turns playing “Finish that Broadway Lyric” in a fun, engaging, 30-minute sing-off style showdown. Tune in for a finale live stream on October 12th at a to-be-announced time to close out the month!
Broadway fans can also check out the #BroadwayIsBack hashtag to see a curated list of musical and theater content from TikTok’s avid theater fans.
“TikTok has become a home for Broadway and musical theater lovers around the world, so we are excited to celebrate this milestone for the industry as the lights go back up on stages,” says Catherine Halaby, Entertainment Content Partnerships Lead, TikTok. “With our partners, we are bringing the most innovative, entertaining, and creative content to the thriving musical theater community on the platform.”
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