Broadway Direct App
Broadway Direct App

Learn All About the New Broadway Direct App, Now Available

Broadway Direct is excited to announce the launch of its very first app, now available on the App Store and the Google Play Store.

Welcome Video

The Broadway Direct app makes it easy for you to buy tickets to over a dozen Broadway shows. You can pick the exact seats you want in the theatre, and prepare for your next trip to Broadway with exclusive interviews, videos, and more!

Lottery how to

If you’re an active user of Broadway Direct’s digital lottery, you can also easily submit your daily entries through the app – it will remember your info for the next day. To make entering the lottery on the app a smooth process daily, make sure to:
  1. Sign up or or log into your account
  2. Enter a lottery of your choice and select “Remember this info for my next lottery entry” before submitting your entry

Once you’ve completed these steps, you’ll have your information autofilled for your next Broadway Direct lottery entry.

If you have any questions or need any help, search through our readily available FAQs, or chat with our Customer Service Team via the app.

News, Seating Map, Customer Service

Broadway Direct is the primary ticketing provider for all Broadway shows playing in Nederlander theatres and has long been providing Broadway experiences, selling over half a million tickets to theatergoers since its launch. Since the return of Broadway in late 2021, Broadway Direct has expanded, now selling tickets to shows in over 25 Broadway theatres. The ticketing experience on Broadway Direct provides customers the ability to select their seats, whether buying on a desktop or on a mobile device, with the option to easily switch between dates in their search for the perfect ticket.

The Nederlander Organization first launched Broadway Direct in 2011 as a brand dedicated to helping patrons across the country stay connected to every show on Broadway. Broadway Direct brings the latest on Broadway news, behind-the-scenes stories, backstage videos, and expert tips to find your next show. Broadway Direct has since become a major online destination for all things Broadway: ticketing, news, behind-the-scenes access, in-depth interviews, theatre information, NYC guides, and more.