New Series Schmigadoon! Announces Premiere Date on Apple TV+

A parody of Golden Age musicals, Schimgadoon! starring Cecily Strong and Keegan-Michael Key will debut on Apple TV+ on July 16.

Deadline reports that it will be a six-episode series. Two episodes will be available at launch, followed by one episode weekly every Friday on the streaming platform.

Schmigadoon! stars Strong and Key as a couple on a backpacking trip designed to reinvigorate their relationship. They discover a magical town living in a 1940s musical and learn that they can’t leave until they find “true love.”

The first season also stars Alan Cumming, Kristin Chenoweth, Aaron Tveit, Dove Cameron, Ariana DeBose, Fred Armisen, Jaime Camil, Jane Krakowski and Ann Harada. Martin Short guest stars.

Schmigadoon! is co-created by Cinco Paul and Ken Daurio, coming from Broadway Video and Universal Television, a division of Universal Studio Group. Cinco Paul serves as the showrunner and wrote all of the original songs for the series.

Barry Sonnenfeld directs and executive produces. In addition to starring, Cecily Strong serves as producer, and Ken Daurio serves as consulting producer and writer. Andrew Singer executive produces with Lorne Michaels on behalf of Broadway Video.