The rumble of a subway train, the rattle of a taxi. The orchestra warming up. The bell ringing to note the imminent end of intermission. The sound of thunderous applause after the 11 o’clock number. The emotional connection to the story portrayed on stage. Those are things audiences miss these days as live theater has pivoted online.
“It’s the buzz when you’re walking down the streets,” said theatergoer Dave Shwide of Long Island, of what excites him before a Broadway show. “It’s like Disney World for adults, [but for Broadway] shows.” Imagine 45th Street, jam-packed before an 8 p.m. curtain, with lines of patrons intertwining from Dear Evan Hansen to Come From Away and Ain’t Too Proud: The Life and Times of the Temptations.
The third-grade Jackson Heights, Queens, schoolteacher misses the theater, but he’s hopeful to be in a seat someday soon. Shwide is one of many fans who lent their voices to a new campaign that centers around the anticipation of Broadway’s return. Says another fan in the campaign, “I want to be wherever a show is opening up when we get back.”
As of March 12, Broadway will have been shut down for an entire year, putting about 100,000 people in the industry out of work. Several shows have already announced they will not be returning, including Frozen, Mean Girls, and Who’s Afraid of Virginia Woolf?. It’s unknown when surviving and new productions will be allowed to resume. Some insiders estimate it will happen this fall, while others suggest even later.
For many, live theater carries the feeling of being a part of an exclusive club, a special shared experience with only those in the room at that exact moment. If something happens on stage at that particular show, only that audience is witness to it. It’s a form of art that brings out raw emotions, leading you everywhere from curious, angry, sad, and happy to carefree and humming along to “Popular” on the way out. Throughout the pandemic, live theater shifted in order to keep it going, and artists used streaming platforms as a new way to reach audiences. Because in many ways, art cannot be appreciated unless there’s an audience to bear witness.
Until live theater resumes, the memories of the shows we’ve seen keep the passion burning. And one day, Broadway will return with new stories to shed a light on. Hadestown was one of the last shows Shwide saw before Broadway shuttered. He and his wife are ready to be transported into another world as soon as the curtain rises. And Shwide knows that whatever show it will be, it’s going to be explosive. “It doesn’t matter if I’m sitting in the back row up on top,” he says.
“You go to baseball games, you’re waiting for that slugger to hit the home run. But when you go to Broadway, it’s guaranteed. You know that home runs come in.”
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How We Use Your Personal Information
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When necessary. We may also release personal information when we believe, in good faith, that such release is reasonably necessary to protect the rights, property or safety of Ourselves, Our clients, Our users, or others. We may disclose personal information about you to law enforcement, other government officials, or other third parties, as We, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringement, or other activity that is illegal or may expose Us to legal liability.
Transactions With Third Party E-commerce Partners, Vendors and Advertisers
Delivery of Advertising and Other Content
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Use of This Site by Children
The Site is not directed to individuals under the age of thirteen (13), and We request that such individuals do not provide personal information through the Site. If a parent or guardian becomes aware that his or her child has provided Us with PII without the parent or guardian’s consent by, for example, misrepresenting his or her age, that parent or guardian should contact us at [email protected]. If Broadway Direct determines that it has collected personal information of children under the age of 13, Broadway Direct will immediately delete such information and any accounts believed to be held by children under 13. In addition, we may not collect or process information from a citizen of an EU member state under the age of sixteen (16) without such person’s parental consent. If you are a citizen of an EU member state under the age of 16, please tell your parents that you are using the Site and have your parents email Us at [email protected] so that We may delete any information We may have collected about you.
California Civil Code § 1798.83 permits California residents to request information about whether we have disclosed personal information to any third parties for the third parties’ direct marketing purposes. California residents have the right to request in writing: (a) a list of the categories of Personal Information, such as name, email address and mailing address and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names and addresses of all such third parties. To make a request, please contact Us at the following email address: [email protected].
Rights of EU Data Subjects
If you are a resident of the European Union, under the GDPR, European Union residents, as data subjects, have the following rights:
Right to access – This right allows individuals to obtain confirmation as to whether or not personal information concerning him or her is being processed and provide access to such personal information. It also allows individuals to request details of the processing of his or her personal information, including, without limitation, categories of recipients to whom the personal information have been or will be disclosed and purposes of processing.
Right to rectify – This right allows individuals to rectify any inaccurate personal information about him or her.
Right to restrict processing – This right allows individuals to block or suppress processing of personal data under certain circumstances.
Right to be forgotten – This right is also known as the “right to erasure”. It is an individual’s right to have personal data erased or to prevent processing in specific circumstances.
Right of data portability – This right allows individuals to move, copy or transfer personal data from one place to another in a secure manner without interrupting the integrity and usability of the information.
Right to object to processing – This right allows individuals to object to certain types of processing, including direct marketing, profiling and providing for purposes of scientific or historical research and statistics.
An EU resident has the right to access his or her personal data that We hold and to ask that their personal data be corrected or erased and to port their data. An EU resident may also have the right to object to, or request that We restrict certain processing or to withdraw consent previously provided. If you would like to exercise your rights under the GDPR, please contact us at [email protected]. If you are an EU resident and have a concern about our processing of your personal data that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. For contact details of your relevant local Data Protection Authority, please see http://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080
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Broadway Direct employs reasonable security measures consistent with standard industry practice, for personal information collected through this Site, including physical, electronic and operational measures to maintain security and prevent unauthorized access. While Broadway Direct takes all appropriate steps to safeguard personal information under Our control, unfortunately, no data transmission over the Internet or method of storing data can be guaranteed to be 100% secure. As such, We cannot guarantee that personal information supplied by users will not be accessed on Our servers, or intercepted while being transmitted to Us over the Internet. We assume no liability for any damages you may suffer as a result of interception, alteration or misuse of information during such transfers.
We will retain your information for as long as your account or inquiry is active and for a reasonable time thereafter in accordance with Our standard procedures or as necessary to comply with Our legal obligations, to resolve disputes, and to enforce Our agreements. Even if We delete some or all of your Personal Information, We may continue to retain and use aggregate or anonymous data previously collected and/or anonymize or aggregate your Personal Information. Please note that We will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.
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This website gives users the following options for changing and modifying information previously provided, at any time.
Users can send mail to the following postal address: Broadway Direct 1501 Broadway 14th floor New York, NY 10036
Users can call the following telephone number: (800) 223-6715
In the event that We are, or any component of our operations is, merged with, or is acquired by, another entity, then any such successor or acquiring entity may become the successor to Our obligations with respect to the personal information that you have provided to Us, which would be necessary for the entity to effectively continue our business. By using this website, you consent to any transfer and use of such personal information by an entity assuming control of Our operations as a result of a merger, purchase of assets, or liquidation in bankruptcy or insolvency.