With the holiday season right around the corner, the perfect gift for you and your family isn’t in any department store.
This season, give your friends and family the gift of live entertainment. Spend an evening reliving the greatest hits of the ‘80s at Rock of Ages, or experiencing a haunted stage at The Phantom of the Opera. And with Audience Rewards, you’ll get something in return, as you earn valuable points for every ticket you purchase to a participating show on Broadway or on tour in select cities across the country.
Think of Audience Rewards as something similar to frequent flier miles, but for theater.
For every dollar spent on a ticket for a participating show, you’ll earn ShowPoints that can be used to redeem for awards – plus, shows offer extra points when you buy certain seats and days of the week so you can earn even faster. Points can be used to gain free tickets, Broadway swag, unique experiences and more.
“I like entire concept of getting rewarded (via discounts, freebies, or merchandise) for indulging in my favorite activity,” wrote Meg Baisden, an AR member. “It’s twice the reward — genius.”
The program also gives members the inside scoop on pre-sale tickets and exclusive offers for the most popular shows (like the 2013 Tony Winner, Kinky Boots). Plus, you can easily earn points by playing theatre trivia, referring friends to the program and by shopping at select stores online.
And, AR isn’t just for New Yorkers and the die-hard Broadway fan. With numerous participating shows in cities like Chicago, Los Angeles and various others throughout the country, AR has been recognized as the first national rewards program for the arts and the Official Rewards Program of Broadway, making it easy for you to enjoy theatre in your hometown.
If you’re a casual theatre-goer, you can choose to earn points or miles in your favorite travel and retail programs instead of ShowPoints, through AR’s partnerships with other rewards programs including Starwood Preferred Guest, Delta SkyMiles, and more
“Broadway is a very local product,” said Josh Lesnick, CEO and President of AR. “Our goal is to build up a national network of markets, shows, venues, and other art to give members more opportunities to earn and redeem their ShowPoints.”
AR was theatrically hatched when some of Broadway’s major theatre owners (Nederlander, Shubert and Jujamcyn), along with other national presenters and performing arts centers around the country decided to work together.
“Given the different theatre owners, ticketing systems and show owners, there was no industry-wide way to recognize and reward repeat and loyal fans of Broadway,” said Josh Lesnick.
With exciting new shows opening up on Broadway and around the country all the time, there is no better program to sign up for to start seeing your favorites for free.
If you are already a member of AR, we want to hear from you. Tell us on Facebook about your experience with the program and give potential AR patrons hints about what shows to see and where they can see them.